How We Guarantee the Best Google Ads for Plumbers
We have been managing Google Ads for our own products and those of other businesses for over 5 years, meaning that we have accumulated enough experience and knowledge to take your business to profitability thanks to the power of Google’s pay-per-click platform.
There are many steps involved in our golden formula of taking companies to profitability through the power of Google PPC (pay-per-click). In this page we’re going to explain the process that we use whenever we have a plumber or plumbing contractor that requires the use of such services.
Is It Worth Investing in Google AdWords for Plumbers?
However, before we can explain what it is that we do in order to make sure your business benefits from successful marketing, there’s an issue that we must address first. We often find that many business owners are concerned with how to market themselves as well as the cost of marketing.
Even plumbers, in fact, face this exact dilemma, often being at a loss as to how to advertise as a plumber. While Google Ads is often described as a great solution for all forms of business, would Google plumber advertising be worth investing in?
Well, our biases aside, we believe that Google Ads are worth it for pretty much every sort of business, even for the plumbing industry.
The power of Google Ads stems from the fact that using Google’s PPC platform can gain you visibility much quicker than other marketing methods. Moreover, thanks to the platform’s multiple targeting options, you have the ability to ensure that your ads only reach audiences that matter the most to your business.
Deep Dive into Your Plumbing Business: Unlocking Your Growth Potential
Before we even touch keywords and ad copy, we take the time to delve deep into the heart of your plumbing business with an in-depth consultation that goes beyond the surface level.
We take this opportunity to learn as much as we can about your business and marketing goals in order to be able to better understand what approach we need to take when setting up your Google Ads campaigns, and what strategies we should adopt depending on your goals.
During our initial strategization sessions, we try to understand as much as possible about your brand, what services you offer, what you hope to achieve through Google Ads, etc. In fact, we generally try to understand the following:
- Unique Selling Proposition (USP): What sets you apart from the competition? Do you specialize in emergency repairs? Offer competitive pricing? Utilize cutting-edge technology? Identifying your USP will inform our entire strategy, ensuring your ads resonate with the right audience.
- Target Audience: Who are your ideal customers? Young homeowners tackling DIY projects? Busy professionals seeking reliable maintenance? Understanding their demographics, online behavior, and pain points allows us to craft targeted messaging that speaks directly to their needs.
- Business Goals: Are you aiming to increase brand awareness, generate more leads, or maximize revenue from existing customers? Setting clear and measurable goals provides a roadmap for success and allows us to track progress and optimize the campaign accordingly.
And we don’t just leave it at that: if you’re already making use of Google Ads, we’ll also conduct a comprehensive analysis of your current PPC campaigns, in order to understand what optimizations we should do before undertaking any bigger tasks, like keyword research or creating a whole new campaign.
This is imperative for tackling quick wins in the beginning, which produces results earlier on and helps you understand better the power of Google Ads and our abilities as a Google Ads agency.
At the same time, we also dissect your website to identify areas for improvement in terms of CRO (conversion rate optimization). This generally involves assessing the user experience of your website. For example, we look at things like if your website mobile-friendly and easy to navigate, and whether it clearly communicate your services, expertise, and contact information.
Finding Your Most Profitable Keywords
When it comes to plumbing, there’s no room for leaks in your keyword strategy (pun intended). That’s why we here at Ads Institute go beyond simply identifying relevant keywords like “leaky faucet repair near me,” which just about anyone with a keyword tool can do.
When we perform keyword research and analysis, we exhaust every potential avenue for understanding which keywords are best to target; in fact, we often utilize a potent blend of tools and in-depth competitor analysis. Here’s what sets our approach apart:
- Unearthing Hidden Gems: far from paying attention to high-volume keywords, that tend to have vague intents and low value, our keyword research method seeks to uncover long-tail, geo-targeted keywords that your competitors might be missing. These “hidden gems” allow you to reach a highly relevant audience with less competition, maximizing your ROAS (return on ad spend).
- Understanding User Intent: not all searches are created equal: our method goes beyond just the keyword itself and analyzes user intent to ensure your ads are reaching users actively seeking your services. This means differentiating between someone searching for “how to fix a leaky faucet” and someone searching for “emergency plumber near me + zip code,” to give a simple example.
- Competitor Analysis: we analyze your competitor’s keyword strategies to identify potential gaps and opportunities, making sure that your PPC strategy is not shooting in the dark. This allows us to craft a unique and targeted keyword portfolio that positions your business for success, making sure to target gaps your competitors failed to fill in and also try to outrank them on their most valuable keywords.
- Banishing Irrelevant Clicks: to protect your budget from being drained by irrelevant searches, we meticulously implement negative keywords, which are keywords where you specifically don’t want your ads to appear. These act as digital filters, ensuring your ads only appear to users genuinely interested in your plumbing services.
By adopting this comprehensive and data-driven approach to keyword research and targeting, we can attract the right customers to your business, maximize your campaign’s effectiveness, and transform your online presence into a powerful lead generation machine.
Crafting Compelling Ad Copy: The Words that Convert
In the world of Google Ads, your ad copy is your digital storefront window. It needs to be clear, concise, and captivating enough to stop a user in their scrolling tracks and convince them to click. But crafting compelling ad copy goes beyond just catchy phrases.
Which is why we create ad copy that not only captivates visitors, but also persuades them enough to want to make use of your services. Here’s how we ensure your ads stand out from the crowd:
- Unveiling Your Unique Value Proposition: we’ll distill the essence of your plumbing business into a powerful and concise message that highlights your USP. Whether it’s your 24/7 emergency service, competitive pricing, or expertise in specific repairs, your USP will be the cornerstone of your ad copy, which will make your brand stand out from your competitors.
- Speaking the Language of Urgency: we understand that plumbing problems rarely occur at convenient times. That’s why we’ll craft ad copy that resonates with the urgency often associated with plumbing needs. Whether it’s a leaky faucet disrupting their evening routine or a clogged drain causing a major headache, your ads will speak directly to the customer’s pain points and offer a clear solution.
- Location, Location, Location: we’ll ensure your ad copy prominently features your service area, whether it’s a single zip code or a broader region. This local focus not only increases the relevance of your ad but also builds trust with potential customers seeking a plumber nearby.
- The Power of A/B Testing: we don’t believe in a “one size fits all” approach. We’ll utilize A/B testing to experiment with different headlines, descriptions, and call-to-actions (CTAs), allowing us to continuously optimize your ad copy for maximum impact. This data-driven approach ensures your ads are constantly evolving and performing at their peak.
By combining clarity with creativity, urgency with location, and the power of testing, we’ll craft ad copy that not only grabs attention but also converts clicks into valuable leads and loyal customers for your plumbing business.
Landing Page Optimization: The Final Conversion Frontier
Your landing page is the final battleground where clicks are converted into loyal customers. It’s not just about aesthetics; it’s about creating a seamless user experience that compels visitors to take action.
Without a fantastic landing page that reels visitors in and convinces them to become customers, all our other efforts are for naught: it’s not use getting people to your website if they don’t convert. Which is why we take so many pains to build a landing page that will get your users to convert faster than you can say, “my faucet is leaking!”
So, here’s how we’ll optimize your landing page to gain as many conversions as possible:
- Mobile-First Mentality: in today’s mobile-centric world, a responsive and user-friendly landing page is non-negotiable; having a landing page that doesn’t work for mobile is a recipe for PPC disaster. Therefore, we’ll ensure your landing page adapts seamlessly to any device, allowing potential customers to easily access your services and contact information, regardless of how they’re searching.
- Clarity is King: we’ll ditch the marketing jargon and focus on clear, concise communication. Your landing page should immediately showcase the services you offer, your areas of expertise, and your unique value proposition. This allows visitors to quickly understand if you’re the right solution for their plumbing needs.
- Compelling Calls to Action: don’t leave potential customers guessing about what to do next. We’ll incorporate clear and persuasive CTAs that encourage them to contact you for service. Whether it’s a prominent “BOOK US NOW!” button or a phone number displayed prominently, we’ll make it easy and intuitive for visitors to reach out.
- Conversion Tracking and Optimization: we won’t just build your landing page and leave it to chance. We’ll integrate conversion tracking tools to measure the effectiveness of your landing page and identify areas for improvement. This data-driven approach allows us to continuously refine your landing page to maximize its lead generation potential.
By prioritizing mobile-friendliness, clarity, compelling CTAs, and data-driven optimization, we’ll ensure your landing page acts as a powerful conversion machine, transforming clicks into qualified leads and thriving business for your plumbing company.
Campaign Management and Optimization: The Never-Ending Pursuit of Excellence
Launching a Google Ads campaign is just the beginning: the true magic lies in ongoing management and meticulous optimization.
This is where our expertise can truly shine: with continuous tweaking of your paid ads, we improve upon your ads in every way we can, trying as much as possible to improve your ad quality score and your ad rank. With higher ad quality scores, your CPC (cost-per-click) is reduced, meaning you’ll save money in the long run. And with higher ad rank, you plumber advertisement will gain more visibility.
Here’s how we’ll ensure your campaign delivers maximum impact and a stellar ROI:
- Meticulous Campaign Setup: we’ll meticulously craft and structure your campaign to adhere to Google Ads best practices and optimize your budget allocation. This involves selecting the right campaign type, setting clear bidding strategies, and utilizing ad extensions to showcase additional information and increase ad visibility.
- Data-Driven Optimization: we’re not fans of guesswork, and so we’ll leverage powerful analytics tools to continuously monitor your campaign performance, analyzing metrics like impressions, clicks, conversions, and cost-per-acquisition (CPA). This data will be the guiding light, allowing us to identify areas for improvement and refine your campaign in real-time.
- A/B Testing Champions: we firmly believe in testing and iterating to achieve optimal results. We’ll implement A/B testing across various elements of your campaign, including keywords, ad copy, landing pages, and bidding strategies. This allows us to identify the most effective combinations and continuously optimize your campaign for maximum impact.
- Transparency is Key: you won’t be left in the dark: we’ll provide regular and transparent reporting, keeping you informed about your campaign’s performance and the adjustments we’re making. This collaborative approach ensures you’re always involved in the decision-making process and have a clear understanding of your campaign’s progress.
By combining meticulous setup, data-driven optimization, A/B testing expertise, and unwavering transparency, we’ll ensure your Google Ads campaign is a continuously evolving powerhouse that attracts qualified leads, maximizes ROI, and propels your plumbing business towards long-term success.
Plumber Advertisement Costs: How We Help You With Budgeting
Determining the perfect Google Ads budget is like finding the sweet spot in your home’s thermostat: comfortable and efficient. We understand that budget concerns are paramount, and we’re committed to helping you find the ideal balance between affordability and effectiveness.
Here’s how we’ll work together to define your ideal Google Ads budget:
- Understanding Your Business Goals: we’ll start by having a deep conversation about your business goals: do you want to increase brand awareness, generate more website traffic, or boost phone calls? Understanding your specific goals allows us to tailor a budget that aligns with your desired outcomes.
- Competitive Landscape Analysis: we’ll analyze the average cost-per-click (CPC) in your industry and local area. This data provides a benchmark to help us estimate the potential investment needed to achieve your goals.
- Transparency & Collaboration: we’ll work transparently with you, outlining different budget options and their potential impact. This allows you to make an informed decision about your budget allocation while considering your overall marketing strategy and budget constraints.
- Off to a Good Start: we know it’s difficult to part ways with your hard-earned revenue, but a considerable chunk of your total revenue should go towards marketing (anywhere between 5–15%). Nevertheless, we’ll work together to discover the sweet spot where your budget will make an impact in your Google Ads game but not in your total turnover.
By combining goal-oriented planning, competitive analysis, transparency, and a data-driven approach, we’ll help you discover the ideal Google Ads budget that fuels your campaign’s success without draining your resources. Remember, a well-optimized campaign with a reasonable budget can often outperform a larger budget that’s poorly managed.
We’re here to guide you every step of the way to ensure your Google Ads investment delivers maximum impact and measurable results.
Hyperlocal Targeting for Maximum Impact:
In the plumbing business, every minute counts. That’s why we go beyond simply targeting locations. We implement a hyperlocal strategy to ensure your ads reach the right customers, right when they need you most.
- Zip Code Precision: We’ll target your ads down to specific zip codes within your service area, putting your business in front of potential customers actively searching for plumbing services in their immediate vicinity. This laser-focused approach ensures you’re not wasting ad spend on irrelevant searches and maximizes the chances of connecting with customers that are already ready to convert.
- Call Extensions: Convenience at Their Fingertips: Make it effortless for potential customers to contact you directly from your ad. By incorporating call extensions, your phone number will be displayed prominently alongside your ad, allowing users to initiate a call with a single tap. This removes friction from the conversion process and increases the chances of securing immediate leads.
- Local Services Ads: The Google Seal of Approval: Unlock the power of Google’s Local Services Ads program. This program allows qualified plumbers to earn a trusted badge displayed alongside their Google Search and Maps results. This badge signifies expertise and credibility, putting your business ahead of the competition and attracting high-quality leads actively seeking reliable plumbing services.
By combining precise zip code targeting, convenient call extensions, and the power of Local Services Ads, we create a hyperlocal marketing strategy that positions your plumbing business for maximum impact and lead generation within your service area.
Building a Collaborative Partnership: Your Success is Our Priority
At its core, a successful Google Ads campaign isn’t just about clicks and conversions; it’s about building a strong, collaborative partnership with our clients. We believe in open communication, ongoing support, and empowering you with the knowledge and insights to make informed decisions about your marketing strategy.
Here’s what sets our ongoing support and transparency apart:
- Direct Access & Open Communication: You won’t be left in the dark. You’ll have direct access to us throughout the campaign through a pre-established communication channel. We encourage open communication and regular check-ins, where you can ask questions, voice concerns, and discuss any aspect of your campaign.
- Regular, Clear, & Concise Reporting: We believe in transparency and data-driven decision-making. You’ll receive regular, easy-to-understand reports that clearly explain campaign performance metrics like impressions, clicks, conversions, and ROI. These reports will not only keep you informed but also empower you to understand the impact of your campaign and collaborate on strategic decisions to optimize it further.
- Decision-Making Collaboration: We don’t operate in a silo. We’ll work collaboratively with you, presenting data and optimization recommendations, and explaining the reasoning behind every suggestion. Ultimately, the decision-making power rests with you, and we’re here to guide and support you every step of the way.
By fostering a culture of open communication, providing clear and concise reporting, and collaborating on decision-making, we aim to build a long-term partnership that drives the success of your Google Ads campaign and your plumbing business. Your success is our priority, and we’re committed to providing the ongoing support and guidance you need to achieve your marketing goals.
What Is Google Ads? And How Does It Work?
If, however, you have no idea what Google Ads is and how it does what it does, then let us give you a brief explanation. That way, you can have a better idea of what our services consist of and how we perform our work.
Firstly, Google Ads is Google’s official paid advertising platform; in other words, it’s where people can directly pay Google in order to display their ads across the different media that Google owns and partners up with. These include platforms like YouTube, Google Search, Google Play, and websites that sell ad space through Google AdSense.
Google Ads operates through an auction system, where people “bid” on keywords the same way as they would bid on items at an auction. These biddings represent the maximum amount that a marketer or anyone else is willing to pay for an interaction with that keyword.
These “keyword interactions” are separated into 3 categories: CPC (cost-per-click), CPM (cost-per-mille), and CPE (cost-per-engagement). CPC is when you pay for every click on your ad, CPM is when you pay for 1000 impressions, or views, your ad receives, and CPE is when you pay for every interaction with your ad.
FAQs
Does Google Ads work for contractors?
As a plumbing contractor, the question of “where can I advertise my plumbing business?” is one that you often have to contend with, and Google Ads is generally touted as being one of the best methods of marketing your business; but does it work for plumbing contractors?
We can say that without a doubt, Google Ads will work for your business as a plumbing contractor. Google Ads has the power to put your business listing at the top of the search engine’s results whenever users are looking for plumbing services.
How do I advertise my plumbing work?
Plumbing advertising can be accomplished in a variety of ways, from digital advertising methods like PPC, SEO, and social media, to more traditional forms of marketing, like newspaper ads, radio ads, and billboards. However, since plumbers are often small business owners, it would make more sense to invest in a long-term marketing strategy, and that means investing in marketing channels that are currently dominating.
Currently, in fact, digital advertising dominates the field of marketing, with predictions claiming that it will reach a total market worth of $876.1 billion in 2026, meaning that the trends are favoring digital forms of marketing. This means that investing in digital advertising is bound to save you money in the long-term.
How do I get my plumbing business on Google?
There is a number of ways that you get your plumbing business on Google, and not all of them can be necessarily considered as plumbing advertisements: in fact, you can even get your business on Google for free.
Other than making use of plumbing advertisement through the Google Ads channel, you can also make use of organic search marketing methods, which would fall under SEO. These are techniques designed to take your website to the top of the search results page on Google.
Besides SEO, you can also submit your business to Google through the Google Business Profile channel, which is a completely free way of informing Google about the existence of your business. That way, if your business has a physical location you’ll be able to show up on Google Maps.
Moreover, there are other benefits associated with Google Business Profile, such as being able to receive Google reviews.
What is the best platform to advertise a plumbing business?
It’s difficult to say with certainty what the best platform for plumbing adverts is. We would obviously consider Google Ads as being one of the best platforms to advertise your plumbing business—but we’re a little biased if we’re honest. 😅
Despite that, Google Ads provides many benefits, including the fact that using them could take your sponsored listing all the way to the top of the search results page, which is great for when people are searching for plumbing services.
However, we shouldn’t underestimate the power of using Facebook and Facebook Ads. A good number of people already look for or ask about services using Facebook.
And with Facebook Ads, you can reach even more people by displaying your adverts to users who would be most interested in your services.
