Grow Your Jewelry Business with Google Ads in 2025

  • Last change : 05/30/2025
Table of contents
Men's Wedding bands on Google

Here’s what shows up on Google when you search “Men’s Wedding Bands.”

2 key takeaways:

      1. Even in a very competitive market, most ads feel generic. There’s a real opportunity for a more creative search ad—one that speaks directly to personal style, emotional value, or craftsmanship. Something that sells the dream, not just the ring.
      2. Google favors ad diversity, which plays in your favor if your product is unique or niche. A non-cookie-cutter offer—wooden bands, vintage designs, or ethically sourced metals for example—has a shot at standing out in the mix.

Keywords: The Foundation of High-Performing Jewelry Campaigns

If your Google Ads aren’t built on the right keywords, you’re burning budget.

For jewelry businesses, keyword precision is everything—because the difference between someone searching “wedding ring” and “cheap costume ring” is the difference between a $5 sale and a $5,000 one.

This section breaks down how to choose the right keywords, how to structure them effectively, and how to avoid money-wasting traps from the start.

Top Keywords Your Jewelry Customers Are Actually Searching For

Here are 40 of the highest-intent, most searched jewelry-related keywords in the U.S. today—based on recent Google data:

KeywordMonthly Search Volume (US)
rings1000000
engagement rings823000
jewelry store550000
diamond450000
wedding rings368000
cartier bracelet301000
pandora rings301000
bracelet301000
men’s wedding bands246000
kendra scott necklace246000
diamond rings246000
earrings201000
necklace201000
cartier ring165000
tennis bracelet165000
nose ring135000
gold chain135000
engagement rings for women135000
charm bracelet135000
diamond earrings110000
pearl necklace110000
tiffany necklace110000
gemstones110000
gold bracelets90500
diamond necklace74000
vintage engagement rings49500
gold rings for women40500
personalized jewelry33100
gold bracelets for women30100
handmade jewelry27100
men’s silicone wedding band22200
men’s platinum wedding band18100
gold chain necklace14800
friendship bracelet kit13700
cuff bracelet12100
hoop earrings12000
leather bracelet8100
ear cuff earrings6500
moissanite engagement ring5600
minimalist jewelry3600

Understanding Customer Intent in the Jewelry Market

Before diving into keyword selection, it’s crucial to understand the intent behind your potential customers’ searches. In the jewelry industry, search intent typically falls into three categories:

  1. Informational Intent: Users seeking information, such as “how to choose a diamond ring” or “latest jewelry trends 2025.”
  2. Navigational Intent: Users looking for a specific website or brand, like “Tiffany & Co. necklaces” or “Pandora charm bracelets.”
  3. Transactional Intent: Users ready to make a purchase, using terms like “buy gold earrings online” or “engagement rings sale.”

Focusing on transactional and high-intent informational keywords can lead to higher conversion rates.

Target Keywords: Be Specific and Relevant

In the jewelry industry, specificity is key due to the vast array of products and styles. Here are categories to consider:

1. Product-Specific Keywords

Focus on the exact items you sell:

    • Engagement Rings: “Platinum engagement rings,” “halo diamond engagement rings,” “vintage engagement rings.”
    • Wedding Bands: “Men’s tungsten wedding bands,” “stackable wedding rings.”
    • Necklaces and Pendants: “Rose gold infinity necklace,” “personalized name pendants.”
    • Earrings: “Diamond stud earrings,” “pearl drop earrings,” “hoop earrings in 14k gold.”
    • Bracelets: “Charm bracelets,” “cuff bracelets,” “tennis bracelets.”

2. Style and Design Keywords

Capture customers searching for specific aesthetics:

    • Fashion Trends: “Minimalist jewelry,” “boho chic necklaces,” “geometric earrings.”
    • Cultural Designs: “Celtic knot rings,” “Native American jewelry,” “African bead necklaces.”
    • Era-Specific: “Art Deco jewelry,” “Victorian-era brooches,” “retro cocktail rings.”

3. Material and Gemstone Keywords

Highlight the materials or stones used:

    • Metals: “Sterling silver bracelets,” “rose gold rings,” “titanium men’s rings.”
    • Gemstones: “Sapphire engagement rings,” “emerald necklaces,” “opal earrings.”
    • Pearls and Diamonds: “Akoya pearl strands,” “lab-grown diamond rings,” “conflict-free diamonds.”

4. Customization and Services Keywords

Attract customers interested in personalized options:

    • Custom Jewelry: “Design your own engagement ring,” “custom name necklaces,” “bespoke jewelry services.”
    • Engraving Services: “Jewelry engraving near me,” “engraved wedding bands.”
    • Jewelry Repair and Cleaning: If offered, include “jewelry repair services,” “professional ring cleaning.”

5. Occasion and Gift Keywords

Capitalize on events and gifting occasions:

    • Holidays and Events: “Valentine’s Day jewelry gifts,” “Mother’s Day necklaces,” “graduation gift jewelry.”
    • Life Milestones: “Anniversary rings,” “push presents,” “birthstone jewelry for birthdays.”
    • Religious Ceremonies: “Baptism bracelets,” “confirmation crosses,” “bar mitzvah gifts.”

6. Seasonal and Trend Analysis

Stay ahead by adjusting your keywords based on seasons and trends:

    • Seasonal Keywords: Adjust bids on keywords like “summer jewelry trends,” “winter gemstone colors,” or “holiday jewelry sales.”
    • Trend Monitoring: Keep an eye on fashion weeks, celebrity jewelry choices, and social media influencers to identify emerging trends.

7. Geographic Keywords: Targeting Local Customers

If you have a physical store or target specific regions:

    • Location-Specific Keywords: “Custom engagement rings in New York City,” “best jeweler in Los Angeles,” “Chicago diamond district.”
    • Local SEO: Optimize for “jewelry stores near me,” “jewelry repair in [city name],” ensuring your Google My Business listing is updated.

8. Competitor Keyword Analysis

Understanding what keywords your competitors are targeting can reveal opportunities:

    • Brand Names: Bid on your brand name to prevent competitors from capturing your traffic.
    • Competitor Terms: Use caution when bidding on competitors’ brand names due to legal considerations and potential low quality scores.

9. Leveraging Niche Markets

Identify and target niche markets within the jewelry industry:


    • Ethical and Sustainable Jewelry: Keywords like “fair trade jewelry,” “lab-grown diamonds,” “eco-friendly engagement rings.”
    • Alternative Materials: “Wooden wedding bands,” “silicone rings,” “titanium earrings.”
    • Cultural and Spiritual Jewelry: “Yoga-inspired necklaces,” “chakra bracelets,” “Kabbalah red string bracelets.”

Niche Jewelry keyword
Generalist jewelry keyword

Negative Keywords: The Hidden Money Saver in Jewelry Campaigns

If you’re not using negative keywords in your Google Ads campaigns, you’re almost certainly wasting budget—especially in the jewelry space where irrelevant clicks are common and CPCs are high.

Negative keywords prevent your ads from showing up for searches that won’t convert, helping you keep your spend focused on real buyers.

Here’s how to apply them effectively in the jewelry industry:

Block Low-Intent Bargain Shoppers

Unless you’re specifically targeting budget jewelry, you don’t want clicks from people searching:

    • “cheap jewelry”

    • “free earrings”

    • “affordable fake rings”

    • “costume jewelry”

These users are looking for mass-market or novelty items, not quality products—and definitely not fine jewelry. Add these terms as phrase or exact match negatives to protect your spend.

Filter Out DIY and Informational Searches

Jewelry is a popular hobby topic. But unless you’re selling tutorials or supplies, someone searching:

    • “how to make a necklace”
    • “DIY engagement ring”
    • “jewelry repair kit”

is not your customer. These searches eat budget and won’t drive revenue. Block them.

Avoid Service-Oriented Queries

Unless your store offers resizing, repairs, or cleanings, exclude keywords like:

    • “ring resizing near me”
    • “jewelry cleaning services”
    • “bracelet repair”

These might seem jewelry-related at first glance, but they’re service queries—not product queries.

Guard Against Misaligned Brand Traffic

Let’s say you don’t sell Pandora or Cartier. You still might get clicks from people searching for:

    • “Pandora charm bracelet”
    • “Cartier wedding band”

       

These keywords often carry high competition and low relevance if you don’t carry the brand. Add them to your negative list unless they match your inventory.

Don’t Pay for Kids or Costume Searches

Avoid getting caught in searches like:

    • “kids jewelry”
    • “Halloween jewelry”
    • “toy ring set”

Unless you’re in that niche, these clicks don’t belong in your campaign.

30 Essential Negative Keywords to Start With (and Why They Matter)

Below is a list of 30 negative keywords that every jewelry advertiser should consider adding at the launch of their Google Ads campaigns.

These keywords tend to trigger unqualified clicks from users who are not in a buying mindset—or worse, looking for something completely outside your offer.

Adding them helps you cut wasted spend and protect your budget from irrelevant traffic.

Negative Keywords
cheap jewelry
free jewelry
fake diamonds
costume rings
imitation gold
diy necklace
how to make a bracelet
jewelry tutorial
make your own ring
beading supplies
ring resizing
jewelry cleaning
repair necklace
fix bracelet
resize wedding band
pawn shop
sell gold
cash for jewelry
jewelry appraisal
used jewelry
kids jewelry
toy ring
play necklace
halloween jewelry
party favor jewelry
pandora charms
cartier replica
wholesale jewelry
bulk rings
etsy

This list is a strong starting point—but not all of these will apply to every jewelry business. For example, if you sell handmade or budget-friendly pieces, terms like “Etsy” or “cheap” might actually bring you qualified traffic.

Likewise, if you offer resizing or cleaning services, some service-related terms could be valid. Always adapt your negative keyword list based on your product positioning, target audience, and business model.

From Demographics to Targetable Audiences: Reaching the Right Buyers for Jewelry in 2025

The success of your Google Ads campaign isn’t just about keywords and budgets—it’s about showing up in front of the right people at the right time.

In the jewelry industry, demographics and audience targeting matter more than most because the purchase is emotional, often gift-driven, and frequently tied to life milestones.

Knowing who’s most likely to buy your products—and how to reach them through Google’s audience tools—can dramatically increase your return on ad spend.

Demographics That Matter for Jewelry Advertising

Let’s start with the basics. Not everyone is in the market for fine jewelry, and Google’s demographic targeting helps you focus on the profiles that are:

    • Gender: Women are typically the purchasers for fashion jewelry (necklaces, earrings, everyday wear), while men dominate purchase behavior for engagement rings, wedding bands, and high-end gifts. Separate campaigns by gender where possible—because the messaging, creative, and offers should differ.
    • Age Groups:

          • 18–24: More active on trends, looking for affordable, stylish pieces, often influenced by TikTok and Instagram. Perfect for lower-ticket items or personalized jewelry.

          • 25–34: This group is your prime engagement ring demographic. They’re searching for rings, proposal ideas, and unique bridal jewelry. High purchase intent.

          • 35–54: Focused on anniversary gifts, higher-end purchases, and custom pieces. They care about quality, ethics, and long-term value.

          • 55+: Often purchasing gifts for children or grandchildren. Also relevant for heirloom-style jewelry or religious gifts.

    • Household Income (Top 30%): If you’re selling anything above $500, you want to focus your spend on higher income brackets. Jewelry is not a necessity—disposable income drives conversions.

Targetable Audiences That Perform in Jewelry

Google lets you go far beyond demographics with its in-market, affinity, and custom intent audiences. Here are the most relevant ones for jewelry advertisers:

    • In-Market for Jewelry & Watches: These users are actively browsing, comparing, or researching jewelry. High-intent audience, ideal for Shopping and Performance Max campaigns.

    • Life Events – Getting Married, Recently Engaged: One of the most powerful segments for jewelers. These users are planning weddings and proposals—they are primed to buy, not just browse.

    • Custom Intent Audiences: Build your own audience by inputting keywords like “engagement ring styles,” “buy moissanite ring,” or “best diamond necklace under 2000.” Google will find users actively searching similar queries across its network.

    • Affinity Audiences – Luxury Shoppers: Ideal for high-end brands. These users may not be in-market right now, but they’re aligned with upscale buying behavior.

    • YouTube Viewers – Jewelry Channels & Reviews: Create audiences based on video content people engage with. If someone watches reviews of engagement rings or proposal planning content, they’re a valuable prospect.

    • Remarketing Lists: Jewelry buyers often visit your site multiple times before buying. Retarget people who viewed product pages or started the checkout process with strong offers, reviews, or urgency-based messaging (e.g. “Only 2 left”).

Geo-Targeting Bonus Tip

If you have a physical location or ship selectively, don’t forget to tailor by city, zip code, or even radius. Luxury buyers in cities like New York, Miami, or Los Angeles will behave differently than shoppers in smaller towns. Use location bid adjustments or run localized copy to reflect availability, exclusivity, or delivery speed.

Final Word

Audience targeting is not about excluding people—it’s about focusing your budget on the ones most likely to convert. In the jewelry industry, that means being precise with age, income, intent, and life stage. The more you understand your buyer, the more profitable your Google Ads campaigns will become.

Messaging & Positioning: How to Speak to Jewelry Buyers on Google Ads

In jewelry, your product isn’t just metal and stone—it’s emotion, meaning, and memory. That’s why the way you position your offer in Google Ads matters just as much as the offer itself.

Whether you’re targeting someone shopping for their wedding band, a custom necklace, or a birthday gift, your messaging must connect to the why, not just the what.

Here’s how to craft messaging that resonates with different buyer segments in the jewelry space.

 

1. Men Shopping for Engagement Rings (Ages 25–34, First-Time Buyers)

These shoppers are often navigating the jewelry world for the first time. They want guidance, trust signals, and emotional safety.

Message angles:

  • “Design the Ring She’ll Say Yes To — Risk-Free Returns”

  • “Confused by Diamonds? Our Experts Make It Simple”

  • “Lifetime Warranty on All Engagement Rings – Shop With Confidence”

Position your brand as a calm expert, not a catalog. Offer education, guarantees, and social proof.

Social proof

2. Women Buying Jewelry for Themselves (Ages 18–44, Fashion-Driven)

This segment is style-conscious, often buying trendy or minimalist pieces for personal wear. They value aesthetics, identity, and self-expression.

Message angles:

  • “Jewelry That Gets Compliments—Every Time You Wear It”

  • “Minimalist, Bold, or Custom—Your Style, Your Story”

  • “Handmade Gold Pieces That Turn Heads (Under $150)”

Highlight design, personal style, and the emotional experience of wearing your pieces.

Minimalist Jewelry Ad

3. Gift Shoppers Buying for Someone Else (Spouses, Friends, Parents)

These buyers want their gift to feel thoughtful and significant. They’re not jewelry experts—they want guidance and emotional messaging.

Message angles:

  • “Make Her Birthday Unforgettable — Personalized Jewelry Ships Fast”

  • “A Timeless Gift She’ll Treasure — No Guesswork Required”

  • “Custom Engraved Necklaces That Say What Words Can’t”

Speak to the moment: anniversaries, birthdays, milestones. Sell the meaning, not just the metal.

Diamond Gifts for Her Ad

4. High-Income Luxury Buyers (Ages 35–65, Prestige-Focused)

These customers look for craftsmanship, exclusivity, and legacy. They’re not clicking because of discounts—they’re drawn to brands that reflect their values and status.

Message angles:

  • “Bespoke Diamond Jewelry — Ethically Sourced, Masterfully Made”

  • “Quiet Luxury, Worn Boldly — By Appointment Only”

  • “Every Stone Hand-Selected. Every Piece One-of-a-Kind.”

Use elevated language. Focus on story, technique, and rarity—not promotions.

Search ad for Diamond Jewelry

5. Budget-Conscious Trend Seekers (Young Buyers, Influenced by Social Media)

These are younger shoppers who want to look expensive without spending big. They love what’s popular, aesthetic, and “in.”

Message angles:

  • “Look Luxe for Less — Dainty Gold Jewelry Under $75”

  • “TikTok’s Favorite Rings, Now Back in Stock”

  • “Best-Selling Jewelry Sets That Look 10x the Price”

Emphasize perceived value, relevance, and fast-moving trends. Use urgency and social proof.

One Product, Multiple Messages

A single bracelet can be marketed in five different ways depending on who you’re targeting. That’s why ad copy testing by audience segment is essential in jewelry. When your messaging speaks to the buyer’s emotion, their click becomes a conversion.

Message for first-time Jewelry buyers
Budget conscious centered ad
Mother’s Day–centered copywriting

What Types of Google Ads Campaigns Convert Best for Jewelry in 2025

Not all Google Ads campaigns are created equal. In the jewelry space—where purchases are emotional, visual, and often tied to life milestones—choosing the right campaign type can make or break your results.

Here’s how to use each format strategically to convert the right audiences.

🔍 Search Campaigns: Capture High-Intent Buyers

Search campaigns are where buyers with strong intent are actively looking for you.

Use for:

    • “Custom engagement rings”
    • “Gold bracelet under $500”
    • “Jewelry store near me”

How to win:

    • Structure ad groups by product type (e.g., engagement rings, diamond studs, personalized necklaces)
    • Write copy that matches buyer intent (“Book a design consultation,” “Lifetime warranty included”)
    • Use price, callout, and structured snippet extensions to boost CTR
Jewelry Diamond Earrings Search Ad

📍 Local Service Ads: Own the Top Spot for In-Store Jewelry Sales

Perfect for brick-and-mortar jewelers offering appointments or consultations.

Use for:

    • “Jeweler near me”

    • “Engagement rings [city]”

How to win:

    • Set up and verify your Google Business Profile

    • Upload great visuals and get reviews—they appear right in your ad

    • Local Service Ads are pay-per-lead, not click—great ROI if you handle calls or in-person visits

Local Service Ad for Jewelry
Local Service Ad for a Jewelry

🛍 Shopping Campaigns: Showcase Your Products Directly in Search Results

Jewelry is visual—Shopping ads are essential.

Use for:

    • Comparison shoppers browsing by product, price, and design

How to win:

    • Use high-resolution images and detailed titles like “14K Gold Moissanite Oval Ring”

    • Optimize your product feed with accurate pricing, material, and style attributes

    • Group your catalog by performance (best sellers, seasonal, high-margin)

Efficient title for this Google Shopping Ad
Efficient title for this Google Shopping Ad
Local Inventory Ads

🖼 Display Campaigns: Build Awareness with Visual Storytelling

Display is ideal for early-funnel visibility and branding across fashion and lifestyle sites.

Use for:

    • Introducing your brand to first-time audiences

    • Reaching affinity groups (e.g., Luxury Shoppers, Engaged, Fashionistas)

How to win:

    • Use emotion-rich visuals — not just product photos

    • Target based on interests and custom intent

    • Layer in remarketing lists to stay top-of-mind

A few quality Google Display Ads

(Click on the ad to zoom in)

⚡ Performance Max: Scalable, Cross-Channel Conversion Engine

A powerful option when you have a product feed and strong creative assets.

Use for:

    • Brands with a robust ecommerce setup looking to reach across YouTube, Search, Display, and Shopping in one campaign

How to win:

    • Feed it high-quality lifestyle images, product videos, and audience signals

    • Separate asset groups by collection (e.g., “Bridal Rings,” “Gold Necklaces”)

    • Monitor product-level performance to optimize bidding

📣 Demand Gen Campaigns: Visual Discovery Across YouTube, Gmail & Discover

Formerly Discovery Ads, this format is great for visually-led storytelling.

Use for:

    • Pushing limited-edition launches, collections, or viral-friendly products

    • Re-engaging people who browsed but didn’t buy

How to win:

    • Use headline overlays like “Back in Stock” or “Trending on TikTok”

    • Prioritize clean, lifestyle-first visuals over plain product shots

    • Test multiple creatives per campaign to learn what drives curiosity

🎥 Video Campaigns: Turn Emotion Into Action on YouTube

Jewelry is an emotional buy—video lets you tap into that.

Use for:

    • Proposal stories, behind-the-scenes craftsmanship, unboxing experiences

How to win:

    • Target “Recently Engaged” or “Anniversary” life event audiences

    • Use short formats (6s bumper or 15s skippable) with a clear CTA

    • Repurpose your TikTok or Instagram Reels into YouTube-ready edits

Crafting High-Performing Jewelry Ads: What Your Content Should Include

In 2025, jewelry buyers are flooded with options. That means your ad content has to stand out—visually, emotionally, and structurally. It’s not enough to say “Buy Now.”

You need to capture attention, build trust, and lead the customer to the next step.

Every element of your ad—from the headline to the extensions—should reinforce the same message: This brand understands what you’re looking for, and it’s worth clicking.

 

Headlines

Your headlines should speak directly to the intent of the searcher and the emotional driver behind the purchase. Google gives you space to test multiple variations—use it wisely.

Examples:

    • “Design Her Dream Ring – Risk-Free”

    • “Handcrafted Diamond Bracelets – Ships Fast”

    • “Gold Necklaces That Get Compliments”

    • “Custom Engagement Rings Made in NYC”

Avoid generic headlines like “Shop Jewelry Online.” Be specific about the product, the benefit, or the story.

Jewelry Search Ad with good headlines

Descriptions

Descriptions should provide the “why”: why you, why now, and why this piece of jewelry. You have limited characters, so focus on urgency, guarantees, and emotional triggers.

Examples:

    • “Lifetime warranty on all rings. Free resizing. Designed with love in California.”

    • “Fast shipping. 30-day returns. The necklace she’ll never take off.”

Include shipping policies, return guarantees, and unique differentiators (e.g., ethical sourcing, handmade, personalization).

 

Image & Video Assets

Jewelry is a visual decision. Poor-quality images will kill your ad performance. You need crisp, close-up shots that show detail, sparkle, and scale.

Tips:

    • Use multiple angles—especially for rings and earrings

    • Lifestyle photos (jewelry worn on real people) increase CTR dramatically

    • Video should be 6–15 seconds: think ring reveal, unboxing, or proposal moment

    • Add text overlays for emphasis: “Best Seller,” “Ships Today,” “Only 3 Left”

Avoid over-editing. Customers want to see the texture and light reflection. Keep it real and high-res.

Jewelry worn on real people
Quality image for Google Shopping Ad
Quality Jewelry image on Google Shopping Ad

Extensions: The Jewelry Seller’s Toolkit

Extensions expand your ad real estate and qualify traffic better. In the jewelry space, they’re essential to increase conversion rates and communicate value up front.

Sitelink Extensions

Direct users to specific pages like:

    • Engagement Rings

    • Custom Design Services

    • Wedding Bands for Men

    • Jewelry Under $500

Jewelry ad Sitelink Extension

Callout Extensions

Use short, high-impact phrases that highlight your benefits:

    • Free Shipping

    • Ethically Sourced Stones

    • Handcrafted in the USA

    • Lifetime Warranty

Structured Snippets

Perfect for showcasing product types or styles:

    • Styles: Solitaire, Halo, Vintage, Three-Stone

    • Materials: 14K Gold, Platinum, Moissanite

    • Occasions: Engagement, Anniversary, Birthday

Location Extensions

If you have a store, this is non-negotiable. Show your physical address and opening hours. It helps build trust and improves local search visibility.

Local Ad

Image Extensions

Pair your text ads with stunning visuals. Use your best-selling products or pieces that photograph exceptionally well. Jewelry with unique cuts, gemstones, or bold design elements works best.

Image Extension for Jewelry Search Ad

Price Extensions

Useful to pre-qualify clicks. Avoid wasting budget on window shoppers by displaying:

    • “From $299 – Moissanite Rings”

    • “Starting at $89 – Birthstone Necklaces”

App Extensions

If you have a jewelry shopping app, this extension lets users download it directly from your ad. This is mostly relevant for large ecommerce jewelers or marketplaces.

Lead Form Extensions

Great for custom or high-ticket pieces. Offer:

    • “Request a Custom Design Quote”

    • “Book an Appointment with a Designer”

    • “Get a Ring Sizing Kit Mailed to You”

Capture leads directly in the search result—ideal for customers early in their buying journey.

Lead form Extension for Jewelry Google Ad

Call Extensions

If you offer phone consultations, this is a must. Especially for engagement rings, many customers want to speak with an expert before purchasing.

Promotion Extensions

Run seasonal offers with visible incentives:

    • “Mother’s Day Sale – 15% Off Gold Jewelry”

    • “Buy One, Get One 30% Off – Today Only”

Make sure promotions are time-sensitive and tied to specific collections or occasions.

Promotion Extension for Jewelry Ad

Use Seller Ratings (Automatically Pulled)

If you use a review aggregator like Trustpilot, Yotpo, Judge.me, or have enough reviews via Google Customer Reviews, your Google Seller Rating can appear under your ads automatically—especially in Shopping and Search.

To activate:

  • Ensure you’re collecting verified reviews through an approved partner

  • Reach Google’s minimum threshold (usually 100+ reviews in the last 12 months with a 3.5+ average rating)

Seller Ratings for Jewelry stores

What Landing Page Should You Build to Convert the Most Users

Clicks don’t mean anything if your landing page doesn’t convert—and in the jewelry business, your landing page must do more than show a product.

It needs to convey trust, emotional value, and urgency all at once. A good jewelry landing page doesn’t feel like a catalog. It feels like an invitation to buy something meaningful.

Start with a Clear Offer and Emotional Hook

The hero section (what users see first) should combine product visuals with a compelling headline. For example:

    • “Create Her Dream Ring—Custom Design in 3 Weeks”

    • “Limited Edition Gold Necklaces—Handcrafted in LA”

Include one strong call-to-action (CTA) above the fold: “Start Designing,” “View the Collection,” or “Book a Free Consultation.”

Avoid distracting the visitor with too many paths. One clear objective is more effective than six half-baked ones.

Showcase the Jewelry in a Way That Builds Desire

Use crisp, close-up product photos that show:

    • Texture and shine

    • Scale on the body (rings on fingers, necklaces on necks)

    • Multiple angles and lighting

    • Lifestyle images (e.g., a proposal, a woman getting ready, gifting moments)

Jewelry is a sensory purchase. Your visuals must compensate for the fact that customers can’t touch the piece.

Add Fast-Loading, Mobile-Optimized Carousels

Especially for product-focused landing pages, show related products or “frequently purchased with” sets. If someone clicks on a moissanite engagement ring ad, show:

    • Matching wedding bands

    • Alternative cuts in the same style

    • Real customer photos (UGC-style)

Build Credibility Instantly

Use trust elements near the top of the page:

    • Star ratings with real review counts (e.g., ★★★★★ 4.9/5 based on 237 reviews)

    • Press features or “As Seen In” logos if available

    • “Over 10,000 Rings Shipped with 5-Star Reviews”

If you offer a guarantee, emphasize it early: “Free 30-Day Returns,” “Lifetime Warranty,” “Conflict-Free Stones Guaranteed.”

Social Proof That Feels Real, Not Staged

For jewelry, people care about how it looks on real customers. Include:

    • Customer photos with short captions: “She said yes 💍 – James”

    • Verified testimonials with names and dates

    • If you do custom work, show the process with real examples (“From sketch to finished ring”)

Pricing Transparency Without Killing the Dream

Don’t make visitors dig for prices. If you’re running ads for a specific product or collection, be upfront about the range. Use lines like:

    • “Starting at $850 — Available in 14K or 18K”

    • “Custom orders from $1,200 — Book your free quote”

Let price qualify leads without turning the page into a discount-focused sales pitch.

Lead Capture (If You’re Selling High-Ticket or Custom Pieces)

Don’t just hope they’ll call. Create low-friction lead forms:

    • “Get a Quote for This Ring”

    • “Request a Call Back from a Jewelry Specialist”

    • “Download Our Ring Size Guide”

Make sure the form is short: name, email, phone, and one optional question is enough. Offer something in return (free consultation, exclusive lookbook, size kit).

Speed & Simplicity Win Every Time

Jewelry buyers may visit your landing page from mobile, in-between errands, or late at night while browsing. Make sure the page:

    • Loads in under 3 seconds

    • Uses large, readable fonts

    • Keeps menus and buttons simple

    • Has a clear, non-distracting checkout or CTA process

Match the Page to the Ad

If your ad promotes “Moissanite Oval Rings Under $1,500,” then the landing page should start with that collection—not a homepage, and not a general rings page. Message match is critical. Even a second of confusion leads to bounce.

Landing page - Brilliant Earth

Real-Life Success Stories: How Jewelers Boosted Sales with Google Ads

Case Study 1: Mejuri’s Rise Through Google Ads

Background

Mejuri, a direct-to-consumer fine jewelry brand, aimed to disrupt the traditional jewelry industry by offering high-quality pieces at affordable prices. Founded in 2015, Mejuri targeted millennials and Gen Z consumers who value transparency and sustainability.

The Challenge

With a saturated market and established competitors, Mejuri needed to increase brand awareness and drive traffic to their online store. They sought to reach their ideal customers who were actively searching for minimalist and ethically made jewelry.

The Strategy

1. Keyword Research and Optimization

• Utilized the Google Keyword Planner to identify high-intent target keywords like “everyday fine jewelry,” “ethical jewelry,” and “gold vermeil rings.”

• Implemented negative keywords to filter out irrelevant searches, optimizing their advertising budget.

2. Google Search and Shopping Ads

• Launched Google Search Ads with compelling ad copy highlighting key value propositions such as “Ethically Sourced,” “Quality Craftsmanship,” and “Affordable Luxury.”

• Employed Google Shopping Ads featuring high-quality product images to showcase popular items.

3. Ad Extensions and Audience Targeting

• Added sitelink extensions to direct users to specific collections like “New Arrivals” and “Best Sellers.”

• Used remarketing campaigns to re-engage visitors who had previously browsed products without purchasing.

• Leveraged demographic targeting to focus on users aged 25-35 with interests in fashion and sustainability.

4. Performance Max Campaigns

• Adopted Performance Max campaigns to automate ad placements across various Google platforms, including YouTube, Gmail, and the Display Network, maximizing reach and performance.

The Results

• Increase in Online Sales: Achieved a 60% increase in online sales within six months.

• Higher Conversion Rates: Improved conversion rates by 25% due to targeted advertising and optimized landing pages.

• Enhanced Brand Awareness: Noticed a significant uplift in brand awareness, evidenced by a 40% increase in branded search terms.

• Better ROI: Attained a 7x return on ad spend (ROAS), making the campaign highly profitable.

Insights

• Understanding the Audience: By deeply understanding their target audience’s values and shopping behaviors, Mejuri crafted messages that resonated.

• Visual Appeal: High-quality visuals in Shopping Ads effectively showcased product quality.

• Holistic Approach: Combining search, shopping, and remarketing campaigns created a comprehensive funnel that guided customers from awareness to purchase.

Case Study 2: James Allen’s Success with 360° Product Visualization and Google Ads

Background

James Allen, an online diamond and bridal jewelry retailer, revolutionized the online shopping experience with their 360° high-definition product images. They aimed to build trust by providing as much detail online as one would get in-store.

The Challenge

Selling high-value items like engagement rings online requires a high level of trust. James Allen needed to attract qualified leads and convince them to make significant purchases without physically seeing the products.

The Strategy

1. Keyword Targeting and Ad Groups

• Focused on specific keywords like “custom engagement rings,” “GIA certified diamonds,” and “build your own ring.”

• Created dedicated ad groups for different product categories, ensuring highly relevant ad copy and landing pages.

2. Utilizing Video Ads

• Launched YouTube Ads featuring their 360° diamond viewing technology.

• Produced explainer videos demonstrating how to customize rings on their website.

3. Ad Extensions and Trust Signals

• Used ad extensions to display ratings and reviews, enhancing credibility.

• Implemented call extensions to allow immediate connection with their customer service team.

4. Remarketing and Lookalike Audiences

• Employed remarketing campaigns to follow up with visitors who viewed specific diamonds or ring settings.

• Created lookalike audiences based on converters to reach new potential customers similar to their existing ones.

5. Performance Max and Machine Learning

• Adopted Performance Max campaigns to leverage Google’s machine learning for optimizing bids and placements across platforms.

The Results

• Increased Engagement: Saw a 50% increase in website engagement metrics, such as time on site and pages per session.

• Higher Conversion Rates: Achieved a 30% lift in conversion rates due to targeted ads and personalized experiences.

• Improved Click-Through Rates: Noted a 40% improvement in click-through rates (CTR) for their ads.

• Revenue Growth: Realized a significant boost in revenue, with online sales increasing by 80% year-over-year.

Insights

• Innovative Features: Highlighting unique website features like 360° views in ads attracted customers seeking an in-depth online shopping experience.

• Trust Building: Using trust signals such as certifications, reviews, and accessible customer service reduced hesitation in making high-value purchases online.

• Data-Driven Optimization: Continuous analysis of campaign performance allowed for adjustments that enhanced effectiveness over time.

Case Study 3: Pandora’s Omnichannel Approach with Google Ads

Background

Pandora, a globally recognized jewelry brand known for its customizable charm bracelets, sought to integrate its online and offline customer experiences seamlessly.

The Challenge

With numerous physical stores and an expanding e-commerce platform, Pandora needed to ensure that their marketing efforts drove traffic both online and in-store, especially during peak shopping seasons.

The Strategy

1. Local Inventory Ads

• Implemented Local Inventory Ads to show customers the availability of products at nearby stores.

• Included store information and directions to encourage in-store visits.

2. Geo-Targeting and Location Extensions

• Used location extensions in their ads to display the nearest store location based on the user’s current position.

• Employed geo-targeting to tailor ads for regional promotions or events.

3. Cross-Platform Campaigns

• Ran synchronized campaigns across Google Search, Display, and YouTube Ads to maintain consistent messaging.

• Leveraged Performance Max campaigns to optimize ad delivery across channels.

4. Seasonal Promotions

• Aligned ad campaigns with seasonal events like Valentine’s Day, Mother’s Day, and Black Friday.

• Offered exclusive online and in-store promotions to drive urgency.

5. Integration with Google Analytics

• Utilized Google Analytics to track both online conversions and foot traffic influenced by online ads.

• Measured the impact of online ads on in-store sales using store visit data.

The Results

• Increased Foot Traffic: Experienced a 25% increase in store visits attributable to online ads.

• Higher Online Sales: Online sales grew by 35% during promotional periods.

• Enhanced Customer Engagement: Improved engagement metrics, with a 20% increase in newsletter sign-ups and social media followers.

• Better Attribution Understanding: Gained insights into the customer journey, enabling more effective allocation of the advertising budget.

Insights

• Omnichannel Experience: By bridging the gap between online and offline, Pandora met customers wherever they preferred to shop.

• Personalization: Tailoring ads based on location and behavior enhanced relevance and effectiveness.

• Data Utilization: Comprehensive data analysis informed strategic decisions, maximizing ROI.

Conclusion

In 2025, leveraging Google Ads is not just an option but a necessity for jewelry businesses aiming to thrive. By targeting the right keywords, crafting compelling ad copy, and continuously optimizing your campaigns, you can reach your ideal customers at the right time and right place.

Embrace the opportunities that Google Ads campaigns offer to increase brand awareness, drive online jewelry sales, and ultimately, grow your jewelry business. Stay proactive, keep learning, and watch your business shine brighter than ever.

Resources for Further Learning

Cost of Google Ads Campaigns for Jewelry Businesses in 2025

Running Google Ads in the jewelry industry is not cheap—but it can be extremely profitable if managed with precision. Jewelry is one of the more competitive verticals in paid search, and CPCs (cost-per-click) reflect that.

In 2025, the cost of a campaign depends on what you sell, where you sell it, and how well your campaigns are structured.

Average CPCs for Jewelry-Related Keywords

Based on recent benchmarks:

    • “Engagement rings” can cost between $2.50 to $6.00+ per click, depending on location and match type.

    • Branded keywords like “Tiffany necklace” or “Cartier bracelet” tend to range from $1.50 to $4.00, with lower competition if you’re bidding on your own brand.

    • Long-tail queries like “moissanite oval ring under $1500” or “14k gold necklace with engraving” might range from $0.80 to $2.50, but volume is lower.

    • Shopping ads can bring CPCs as low as $0.50 to $1.80, but your feed quality and product imagery will heavily influence click-through and conversion rate.

If you’re targeting luxury jewelry or running campaigns in major metros like New York or Los Angeles, expect your CPCs to skew higher—especially during peak seasons like Valentine’s Day, Mother’s Day, and Q4 holidays.

 

Monthly Budget Expectations (and What You Can Get)

Here’s a breakdown based on typical campaign scopes:

    • $1,000–$2,000/month: Entry-level budget. Best for niche campaigns targeting long-tail keywords (e.g., “custom wedding band Oregon”) or local visibility with Local Service Ads. Expect ~300–800 clicks/month, depending on CPC.

    • $3,000–$6,000/month: Mid-range budget suitable for national reach or promoting multiple product categories. Enables a mix of Search, Shopping, and basic remarketing. With strong optimization, this tier can generate steady ROAS and lead flow.

    • $10,000+/month: Competitive ecommerce or luxury brand budget. Supports Performance Max, Search, Shopping, Display, and Video all at once. At this level, you can afford robust testing, aggressive bidding, and advanced segmentation (by product line, intent, or audience).

 

Other Costs to Consider

    • Creative production: Jewelry ads must include high-quality visuals. Budget for photography and video—especially if you’re using Display, Performance Max, or YouTube.

    • Landing page optimization: Driving paid traffic to a weak or slow page is throwing money away. Either invest in CRO tools or work with a conversion specialist.

    • Agency or management fees: If you’re outsourcing your campaigns, typical management fees range from 15%–25% of ad spend, or a fixed monthly rate (e.g., $750–$2,000).

 

Factors That Can Make Google Ads More Expensive

    • Poor account structure: If your campaigns aren’t broken down by product type or intent, you’ll pay for irrelevant clicks.

    • Broad targeting: Going too wide—e.g., bidding on “jewelry” or “rings”—means higher CPCs and lower conversion rates.

    • No negative keywords: In jewelry, failing to exclude searches like “cheap,” “free,” or “DIY” can quickly drain budget.

 

How to Keep Costs Efficient

    • Focus on bottom-of-funnel queries like “buy moissanite engagement ring online” or “custom gold necklace with name.”

    • Run brand campaigns to protect your name from competitors, often at lower CPCs.

    • Use Smart Bidding with proper conversion tracking, especially if you sell online.

    • Retarget site visitors, abandoned carts, and video viewers. These audiences convert cheaper and faster than cold traffic.

Google Ads Campaigns and SEO Synergy for Jewelry Brands

For a jewelry business, combining Google Ads with SEO isn’t just smart—it’s a competitive edge.

Both channels feed each other, and when aligned properly, they don’t just generate more traffic—they lower your cost per acquisition and improve conversion rates. In the high-ticket, high-emotion world of jewelry, this synergy is even more critical.

Use Google Ads Data to Fuel SEO Strategy

Your paid search campaigns reveal exactly what people are searching for before they buy. Look into your Search Terms Report from your ads. You’ll find long-tail keywords like:

    • “moissanite oval engagement ring under $2,000”

    • “vintage-inspired sapphire wedding set”

    • “personalized gold bar necklace with engraving”

These are real search phrases with clear buyer intent—and they’re gold for SEO. Build content and product pages targeting these phrases. If your ads convert well on a specific term, invest in ranking for it organically.

 

Test Messaging with Google Ads, Then Scale with SEO

Ads give you fast feedback. Test different headlines and value propositions like:

  • “Lab-Grown Diamonds, Ethical and Affordable”

  • “Custom Rings Designed in 3 Weeks or Less”

  • “Free Returns and Resizing – Buy With Confidence”

See which messages drive the best CTR and conversion rates. Then use that proven messaging in your meta titles, product descriptions, homepage banners, and blog content. Google Ads gives you clarity on what actually resonates—use that insight to fine-tune your SEO.

 

Protect Your Brand with Both Organic and Paid Visibility

If someone searches “XYZ Jewelry reviews” or “XYZ diamond ring,” you want to own both the paid and organic real estate. Paid ads protect against competitors bidding on your brand, while SEO listings give you authority and trust.

For branded searches, structure your SERP domination like this:

    • Top: Google Search Ad with strong site links (“See Real Customer Photos,” “Lifetime Warranty Info,” “Why Choose Us”)

    • Middle: Your homepage or product page ranking organically

    • Bottom: Review site mentions, blog posts, or video content you’ve optimized

This way, the customer sees your brand multiple times in one glance—and you push competitors off the page.

 

Remarketing Works Better with Strong Organic Traffic

Organic visitors might not convert on the first visit. But if you run retargeting campaigns (through Display, YouTube, or Performance Max), you can stay in front of those users with ads showing the product they viewed, testimonials, or special offers.

That’s where the synergy kicks in: SEO brings in low-cost traffic, and Google Ads re-engages it until they buy.

 

Use SEO Content to Strengthen Your Performance Max Campaigns

Performance Max relies on quality assets and signals. Your SEO blog posts, lookbooks, gift guides, and FAQs are excellent sources of copy and creatives to use in your asset groups.

A PMax campaign selling “Push Presents” can pull directly from an SEO article like “10 Meaningful Push Present Jewelry Ideas.”

Google Ads Campaigns and TikTok Ads: Turning Scroll-Stopping Moments Into Jewelry Sales

TikTok has become one of the most powerful platforms for jewelry discovery. It’s where trends are born, where aesthetics go viral, and where consumers—especially Gen Z and millennials—fall in love with a product in seconds.

But while TikTok excels at generating interest and emotional engagement, it’s often Google Ads that handles the conversion. Smart jewelry brands in 2025 are using both channels in tandem to create a full-funnel sales engine.

TikTok Creates Desire—Google Captures Intent

Let’s say your brand posts a TikTok showcasing a moissanite engagement ring with a trending audio track. It gets 30,000 views. Some users like it, some save it, and a few click through—but many don’t take immediate action.

However, what happens later is key:

They search. On Google.

They type:

    • “XYZ Jewelry moissanite ring”

    • “oval cut engagement ring under 2000”

    • “XYZ Jewelry reviews”

This is where Google Search and Shopping campaigns must be in place. Your ads need to appear exactly when that TikTok-inspired interest turns into search-driven intent. TikTok brings the spark, but Google closes the loop.

 

Use TikTok to Seed Branded Searches—and Own Them on Google

A high-performing TikTok video often leads to a surge in branded search traffic. You need to:

    • Run Branded Search campaigns on Google to protect your brand name

    • Show up with Sitelink Extensions (“Our Most Popular Ring,” “Lifetime Warranty Details,” “How Sizing Works”)

    • Use Google Shopping ads with clear product imagery that matches what users saw on TikTok

If someone goes from your viral video to Google and doesn’t see you on top—you lose the sale to a competitor who did.

 

Retarget TikTok Viewers with Google Ads

Even if users don’t click through your TikTok ad, you can still reach them later. With proper tracking setup (TikTok Pixel + GA4), you can retarget visitors who:

    • Viewed a product from TikTok

    • Landed on your site but didn’t buy

    • Added to cart but abandoned checkout

Use Google’s Performance Max, YouTube, and Display campaigns to bring these users back. For example:

    • Show them the same product in a YouTube Short with a testimonial

    • Push urgency with Display banners (“Only 3 left – Ships Today”)

 

Use TikTok Performance to Inform Google Creative

The TikTok algorithm quickly shows you what works:

    • Which products get saved the most

    • Which video hooks drive the most engagement

    • Which formats (POV, unboxing, styling tip) generate excitement

Repurpose these learnings in your Google Video campaigns, PMax assets, and even Search ad copy. If “Unbox This $99 Necklace With Me” works on TikTok, try similar language in your Google headlines:

    • “The Necklace TikTok Can’t Stop Talking About”

    • “Ships Fast. Looks Luxe. Costs Under $100.”

 

Use TikTok for Trend-Driven Launches, Google for Demand Capture

TikTok is ideal for launching:

    • Capsule collections

    • Birthstone or zodiac drops

    • Personalized pieces (initial necklaces, name bracelets)

    • Flash sales

Once you trigger interest, make sure Google is ready to monetize that interest immediately—with Shopping feeds in sync, branded campaigns live, and retargeting segments built.

Google Ads Campaigns and Snapchat Ads: Reaching Gen Z Jewelry Buyers with a Full-Funnel Strategy

If your jewelry brand targets younger audiences—especially Gen Z—Snapchat Ads can become a valuable top-of-funnel acquisition channel that feeds directly into your Google Ads performance.

While Snapchat alone rarely converts at scale for fine jewelry, it plays a key role in awareness, trend influence, and retargeting visibility—especially for collections under $300, custom fashion jewelry, or trend-driven releases.

Snapchat Ads Spark Interest—Google Ads Closes the Sale

Snapchat users aren’t searching, they’re discovering. A short video of a new ring collection or a sparkle-heavy product demo with trending audio can generate thousands of views in hours. The problem? Most don’t convert right away.

But what happens after? They search. They Google your brand name, visit your product page, and browse your collections. That’s your Google Ads moment.

Snapchat builds initial exposure. Google Search and Shopping campaigns capture that search-driven follow-up—often from users who don’t even remember clicking the Snapchat ad but remember the brand.

Use Snapchat for Product Drops, Then Retarget with Google

Snapchat is ideal for:

    • Launching limited-edition capsule collections

    • Promoting holiday drops (Valentine’s Day, Graduation, Black Friday)

    • Featuring personalized jewelry that trends well among younger buyers

Once someone clicks or watches your ad, they’re now part of your audience pool. With proper tracking (Snap Pixel + GA4), you can retarget:

    • Via Google Display with product banners

    • With Performance Max using dynamic product feeds

    • Through Search campaigns when they look for your brand or similar styles

Test Youth-Focused Angles on Snapchat, Then Expand with Google

You can learn a lot from your Snapchat ad performance. If a 7-second unboxing video gets a 3% swipe-up rate, test the same creative in Google Video Ads. If users respond to hooks like:

    • “The perfect necklace to layer with everything”

    • “Gold jewelry that won’t tarnish your budget”

Repurpose these value propositions into your Google responsive search ad headlines or sitelinks. Let Snapchat tell you what resonates with trend-driven shoppers, and scale the winners across search intent platforms.

Run Snap Ads to Build Custom Audiences for Google

Even if Snapchat doesn’t drive direct conversions, it builds qualified audiences you can later target through Google. For example:

    • Someone sees your Snap ad for “Initial Necklaces” but doesn’t click

    • Later they Google “XYZ Jewelry Initial Pendant”

    • You appear with a Shopping Ad, your Search Ad, and possibly a Video Ad showcasing the same product

That sequence is what turns a swipe into a sale.

Coordinate Snapchat and Google Promotions

Snapchat excels at urgency. Use countdowns and swipe-up CTAs like “2 Days Left for Free Engraving.” But don’t stop there—make sure the same offer is reflected in your Google Ads campaigns with:

    • Promotion extensions in search

    • Sale pricing in Shopping feeds

    • Performance Max banners with the same deadline

That consistency creates repetition and trust across channels.

Google Ads Campaigns and Instagram / Facebook Ads: How to Build a Profitable Cross-Platform Funnel for Jewelry

Jewelry isn’t sold with logic—it’s sold with emotion, trust, and timing. That’s why combining Google Ads with Meta Ads (Instagram & Facebook) is one of the most effective ways to scale a jewelry business in 2025.

These platforms serve different roles in the buying journey. When used together, they drive faster conversions and higher ROI than either one alone.

Meta Ads Create Desire, Google Ads Converts It

Instagram and Facebook are unmatched for discovery. A beautiful carousel of engagement rings or a video showing a proposal can stop someone mid-scroll. But the purchase rarely happens on the spot. After seeing your ad, the user might:

    • Save it

    • Click and browse

    • Or—most importantly—search your brand on Google later

This is where your Google Search and Shopping campaigns need to catch the handoff. If someone searches “XYZ Jewelry reviews” or “XYZ gold bracelet,” you need to be at the top of the page. Branded Search and Shopping campaigns act like a second touchpoint to close the sale.

 

Use Meta to Qualify and Build Audiences, Then Retarget on Google

With Meta’s precise interest and lookalike targeting, you can introduce your brand to potential buyers based on:

    • Relationship status (engaged, married)

    • Interests (fine jewelry, ethical fashion, luxury goods)

    • Behavior (engaged shoppers, page visitors)

Once those users visit your site—even without converting—you can retarget them on Google using Display, YouTube, and Performance Max. For example:

    • A woman clicks on a Facebook ad for birthstone necklaces but doesn’t buy

      → Three days later, she sees a YouTube ad with the same necklace and a “Mother’s Day Shipping Ends Soon” overlay.

This multi-channel presence builds trust and recency in the buyer’s mind.

Test Creatives on Meta, Deploy Best Performers on Google

Meta is your creative lab. A hook that gets strong CTR on Instagram—like “She Said Yes!” with a ring reveal—can be repurposed in:

    • Google Video campaigns

    • Performance Max headlines

    • Responsive Display ads

You can also identify which products drive the most engagement (likes, comments, shares) and focus your Google Shopping or Search budget on those SKUs.

Use Offers to Sync Urgency Across Channels

Running a sitewide sale? Make sure your messaging is consistent:

    • Facebook/Instagram ad: “15% Off All Engagement Rings – This Week Only”

    • Google Search ad: Include a Promotion Extension for the same deal

    • Shopping ads: Add a sale price and a countdown banner in the feed

The repetition builds familiarity, while the urgency pushes action—especially for gift-driven events like Valentine’s Day, anniversaries, or graduations.

Use Meta Ads to Nurture Post-Click, While Google Handles Bottom-of-Funnel

Not everyone buys on the first visit, especially with fine jewelry. Use Meta retargeting to bring back warm leads through:

    • Social proof ads (e.g., customer reviews, UGC)

    • Behind-the-scenes content (jewelry crafting, packaging)

    • Reminder ads with incentives (“Last chance to get it in time for her birthday”)

At the same time, Google handles bottom-funnel intent, where branded search, Shopping, and remarketing do the heavy lifting.
Let us grow your Jewelry business with Google Ads
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Let us grow your Jewelry business with Google Ads
Contact us to learn more

 

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Ads Institute

Grow Your Jewelry Business with Google Ads in 2025