Can You Use Google Ads for Amazon Products?
Yes, absolutely. There is nothing stopping you from using Google Ads to advertise your Amazon products.
In fact, it’s almost encouraged by Amazon that you increase your traffic from external sources. Although there’s nothing set in stone, it’s believed that Amazon boosts your products’ organic rankings when attracting traffic from outside sources. This has even been tested by other marketers, and they found that their products’ organic rankings were nicely boosted.
Moreover, in 2021, Amazon launched the Brand Referral Bonus Program which rewards sellers with a 10% reduction of their Amazon fees. As you already know by now, with every sale you make, Amazon takes a cut from that sale; this cut can be anywhere from 6% to an eye-watering 45%.
Having that little bit cut off from your fees can go quite a long way to reducing the overall costs of your operation.
Why Should You Advertise Amazon Products on Google Ads?
Personally, we think that there are a lot of reasons why Google Ads are worth the money and why you should advertise your products through them. However, it’s easy for us to say, since our business model depends on Google Ads, so we’re not exactly the most objective source to answer this question.
But since we’ve actually been doing this for years on end, you could also say that we know what we’re saying. 😉
Anyway, whether you think we’re too biased or not, we still believe that we can satisfactorily answer this question. In fact, let’s go through all of the reasons we believe Google AdWords for Amazon products is a great idea.
More Traffic = More Sales
The purpose of marketing, we can argue, is to get as much traffic from as many sources as possible. This is why it’s a good idea to also make use of Google Ads as part of your marketing strategy for your Amazon listings.
And while Amazon itself is no stranger to getting traffic, with over 2 billion visits a month as well as getting an astonishing amount of searches itself, Google itself gets over 8 billion searches a day, which is absolutely crazy.
While the search volumes won’t also match up (for instance, the keyword [laptop] on Google gets 301k monthly searches, while on Amazon it gets around 1.2 million searches a month, according to Semrush), stacking up the volumes means that you’re maximizing the opportunities of getting a sale.
In essence, using Google Ads as part of your marketing strategy ensures you’re maximizing your chances of gaining a new customer.
Refined Targeting Capability
When using Google Ads, you have the ability to really refine who it is you’re targeting your ads to. This is particularly important when you consider that the sheer majority of searches conducted on Google aren’t commercial or transactional searches, but informational ones.
In other words, most people aren’t looking to buy something when searching on Google but are rather looking for information. However, we still mustn’t overlook the searches carried out on Google.
While research shows that around 61% of online shoppers start their purchasing journey on Amazon, according to data gathered by Jungle Scout, we mustn’t discount the fact that 49% of those very same respondents begin their purchasing journey on a search engine, which would most probably be Google.
Targeting this 49% through a sensible and carefully created Google Ads targeting strategy means that you’re always capturing as much value as possible by covering all possible avenues.
Capture More of Your Market
If you’re not using Google Ads, then there’s a chance that your competitors are.
In other words, you’re creating gaps in your marketing strategy that are being exploited by your competitors, which means that they’re taking away sales that you could be making yourself.
Other than maximizing all the potential revenue streams and avenues where customers can land on your product pages and make a purchase, using Google Ads also guarantees that you’re plugging as many holes in your overall marketing strategy as possible.
Boost Your Brand Awareness & Credibility
The more places your brand appears in, the higher your resultant brand awareness will be.
And if that’s not enough of a benefit on its own, you’ll also benefit from the credibility lent to you thanks to both Google and Amazon.
When people are searching on Google and they see your ad, it will look like an ad from Amazon, which means people are more likely to click because they tend to trust big brands more.
Because Amazon WANTS You to!
As we already saw above, Amazon will actually reward you with a reduction on their fees if you manage to secure traffic from outside of their platform. Moreover, there’s also documented evidence that when providing Amazon with external traffic, your own products’ organic rankings receive a boost from the Amazon algorithm. It’s a win-win!
How We Guarantee the Best Google Ads for Amazon Products
But how can we truly help you achieve your goals when it comes to selling your products on Amazon?
Well, our process will consist of many stages, which we can’t possibly explain in this page (otherwise it would turn out to be a painfully long page); however, we can give you a brief look into what we do, so you can get an idea of what our process consists of.
Naturally, if you give us a call, we’ll be able to explain everything in more detail, clarify any misconceptions you might have, and even discuss what a personalized solution might look for you.
But until then, here’s a taste of what we have to offer:
Deep Dive & Strategic Planning
This initial phase is crucial for crafting Google Ads campaigns that resonate with your target audience and drive sales. We’ll embark on a collaborative journey to gather key insights and define a winning strategy.
- Product Analysis: We’ll delve deep into your Amazon listings, meticulously analyzing factors like product titles, descriptions, reviews, and conversion rates. This allows us to identify top performers and hidden gems within your catalog. We’ll also explore opportunities to optimize your listings for better organic search visibility within Amazon.
- Competitive Landscape: Consider your competitors as valuable sources of intel. We’ll conduct a thorough competitor analysis to understand their Google Ads strategies, the keywords they target, and the messaging they use. By uncovering their strengths and weaknesses, we’ll identify opportunities to outrank them in search results and capture a larger market share.
- Target Audience Research: To craft laser-focused campaigns, we need to understand your ideal customer. Together, we’ll create detailed buyer personas, meticulously pinpointing demographics like age, interests, and online behavior. We’ll also conduct in-depth research to pinpoint the exact search terms your ideal customers are using when searching for products like yours on Google.
- Campaign Goal Setting: With a clear understanding of your target audience and competitive landscape, we’ll define your specific campaign goals. Whether you aim to maximize sales, increase brand awareness, drive traffic to your top-selling Amazon listings, or launch a new product, setting SMART goals (Specific, Measurable, Achievable, Relevant, and Time-bound) ensures we have a clear roadmap for success.
By the end of this comprehensive first step, you’ll have a deep understanding of your market position, a clear picture of your ideal customer, and a well-defined roadmap for your Google Ads campaigns. Let’s schedule a meeting to discuss your goals and get started on building a winning strategy!
Meticulous Campaign Crafting – Building the Engine of Growth
Now that we have a solid understanding of your target audience and competitive landscape, it’s time to craft high-performing Google Ads campaigns designed to achieve your goals.
- Laser-Focused Search Network Campaigns: We’ll leverage the power of Google Search to target users actively looking for products like yours. We’ll meticulously research and implement relevant keywords with high search volume and low competition. This ensures your ads are displayed to users with a genuine purchase intent, maximizing the return on your ad spend.
- Strategic Ad Group & Keyword Structure: For optimal campaign organization and performance, we’ll build well-organized ad groups. Each ad group will contain tightly related keywords that share a central theme. This ensures your ads are highly relevant to user searches, triggering a higher click-through rate (CTR) and boosting your Quality Score, a key factor influencing ad rank and cost.
- Compelling Ad Copywriting – Speak Directly to Your Audience: Your Google Ads are your chance to make a powerful first impression. We’ll craft persuasive ad copy that grabs attention, highlights your product’s unique selling proposition (USP), and compels users to click through to your Amazon listing. We’ll leverage emotional triggers and strong calls to action (CTAs) to maximize your conversion rates.
- Landing Page Optimization (Optional): A seamless user experience is crucial for converting clicks into sales. While Amazon product listings serve as your landing pages, I can provide recommendations for optimizing them for relevant keywords and ensuring a smooth buying journey. This includes optimizing product titles, descriptions, and high-quality images to create a user-friendly experience that drives conversions.
Through this meticulous campaign crafting process, we’ll build a well-oiled engine designed to attract qualified leads, drive traffic to your Amazon listings, and ultimately convert those visitors into paying customers.
Data-Driven Optimization & Reporting – The Continuous Improvement Engine
The success of your Google Ads campaigns isn’t a one-time event; it’s a continuous journey of optimization and refinement. In this crucial phase, we’ll leverage data insights to constantly improve your campaign performance and maximize your return on ad spend (ROAS).
- Meticulous Conversion Tracking: To accurately measure the success of your campaigns and attribute sales directly to your Google Ads efforts, we’ll meticulously set up conversion tracking. This allows us to track key metrics like clicks, add-to-cart rates, and purchases, providing a clear picture of your advertising ROI.
- Performance Monitoring & Collaborative Analysis: Together, we’ll become data detectives! Together, we’ll closely monitor campaign performance, analyzing key metrics like impressions, clicks, CPC, conversion rates, and ROAS. Through regular consultations, we’ll delve into the data to identify areas for improvement and strategize adjustments.
- Clear & Actionable Reporting: Transparency is key. We’ll provide you with clear, concise reports that track your campaign’s progress over time. These reports will highlight key metrics, identify trends, and pinpoint areas for optimization. We’ll work together to translate data insights into actionable steps that propel your campaigns forward.
- Continuous Optimization for Maximum ROAS: Based on our data analysis, we’ll continuously optimize your campaigns. This may involve adjusting bids to maximize conversions within your budget, refining keyword targeting to attract the most qualified leads, or A/B testing different ad copy variations to identify the most compelling message for your audience. The goal is to constantly refine your campaigns, ensuring they deliver the highest possible return on your investment.
Through this ongoing process of data-driven optimization and reporting, we’ll ensure your Google Ads campaigns are constantly evolving and delivering exceptional results. You’ll have complete transparency into campaign performance, and together, we’ll make data-driven decisions that propel your Amazon business to new heights.
What Is Google Ads?
If you’re unsure what Google Ads is and how it works, it’s a little useless trying to sell you our services without a little explanation first.
First things first, Google Ads is the official paid advertising platform operated by Google. In other words, it’s where users can go to directly pay Google in order for their ads to be displayed across the various properties that Google owns and partners up with, depending on which form of ad that user opts for.
As we’ve already implied, there are multiple forms of Google Ads, with the differences between them being where exactly these ads are displayed and what these ads will look like. The most common forms of Google Ads that you’ll encounter when it comes to Google Ads for Amazon listings are the following:
- Search ads: these are the sponsored listings that you see at the top of the results page when you do a search on Google.
- Display ads: these are the banner ads that you’ll often encounter on any of the various sites you visit; they are often either in the margins, in the header and footer, or in the middle of text.
- Shopping ads: these are product-based ads that appear when users are specifically looking to make a purchase; these ads will contain an image of your product as well as other relevant details.
- Video ads: these are the video ads that will come up whenever you go to watch a video on YouTube.
Choosing one form of Google Ads (known more precisely as a “campaign type”) over another depends on a variety of factors, including the kinds of services you have, your budgetary constraints, and your goals.
Finally, Google Ads generally works via an auction system, where users “bid” on keywords depending on the maximum amount that they’re willing to pay for when certain “thresholds” are reached. The most typical “threshold” that trigger payment are the following:
- CPC: short for “cost per click,” and this is when you have to pay for every click your ads receive.
- CPM: short for “cost per mille,” and this is when you have to pay for every 1000 impressions your ads receive, where an impression means someone having viewed your ad.
- CPE: short for “cost per engagement,” and this is when you have to pay for every interaction users make with your ad, with the interaction being a predetermined one.
Although this is not an exhaustive explanation, and there’s more to Google Ads than this, it’s a good introduction to what the platform is and how it works.
Of course, if you contact us for more information about our services, we’ll be sure to explain the processes that we carry out in greater detail.
FAQs
Can I run Google Ads for my Amazon products?
Yes, you absolutely can! There is nothing in reality that holds you back from advertising your Amazon products via the Google advertising platform. However, unless you have the required time, experience, and expertise so as to be able to effectively run your own Google Ads, we would highly suggest reaching out to us and allowing us to manage your paid ad campaigns for you.
Is it worth paying for Google Ads?
Without sounding too biased, we think there are many reasons why Google Ads are worth paying for. Apart from the increased visibility that your products will enjoy thanks to the fact that they’re being advertised on the biggest search engine in the world, you’ll also be able to target your products to the kinds of users that are most interested in what you have to offer. If you implement a smart Google Ads strategy, you could be gaining twice the number of sales you’re currently receiving, or even more.
Does Google Ads work for ecommerce?
Since so many users search for products to buy on Google, rather than directly on the ecommerce platform where they’ll be making their purchase, having your products displayed directly on Google where users can click and then make a purchase can make a huge difference for your business. In other words, yes, Google Ads work very well for ecommerce.
Do Google display ads work for ecommerce?
Display ads are generally a great option if you want to boost your brand awareness, as opposed to other campaign types, like search ads and shopping ads, which are more used to increase your sales. However, since brand awareness is a key part of marketing, display ads can be a powerful method of gaining potential customers through increased brand awareness.
