What Are All the Types of Landing Pages? The Definitive Guide

What Are All the Types of Landing Pages? The Definitive Guide

It's not enough to know what a landing page is: it's also important to understand what the various types of landing page are and what they're used for. This is because different forms of landing page serve a different purpose, and using one or the other can be the difference between a conversion and a bounce. So, if you're asking yourself, "what are the different types of landing pages?", you've come to the right place.

As a Google Ads agency that has been creating landing pages for as long as we care to remember, we've become intimately familiar with most of the landing page formats that you'll encounter during your marketing career.

And so, rather than giving you a simple list of 10 types of landing page and their uses, we want to give you a comprehensive guide that lists all of the landing page types. So, you can trust that after reading our article, you'll also be familiar with all the different landing pages that exist.

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What Is a Landing Page?

For those of you who are encountering the concept of a landing page for the first time, we’re here to help you out: in marketing, a landing page is the webpage a user “lands on” after clicking on any form of online advert. This could sponsored results on a search engine, a banner ad on a website, or a promotional link in an email.

You’ll also notice that landing pages contain way fewer elements that your average webpage: for example, they wouldn’t have navigation links, they would have less text and more images, and often a very prominent CTA (call-to-action).

Importance of Landing Page

That’s all well and good… but you might be wondering what exactly the point of a landing is. “Why not just use a regular webpage instead?”, you might ask. This is because landing pages are designed to limit distractions as much as possible in order to get users to perform a desired action.

The desired action can be a number of things, such as filling in a form or pressing a button that will redirect the user to another page where they are expected to continue the buyer journey.

And thanks to the laser-focused design of landing pages, they are better at getting users to convert, or perform this desired action, than regular webpages and websites. In other words, if you’re conducting paid marketing campaigns, it’s generally best practice to use a landing page!

Most Common Types of Landing Pages

Just as how not all landing pages serve the same purpose, not all landing pages are used as much as others either. For example, one type of landing pages can be for a very niche purpose, and so it won’t see as much usage as, say, a landing page type that is more for general marketing uses.

So, for this section, we’ll only be looking at the most common landing pages types. However, further below we’ll be looking at other types of landing pages that are simply less commonly used but no less useful. This way you’ll become familiar with all the kinds of landing pages that exist.

Lead Generation Landing Page

A lead generation page is a landing page that seeks to collect user data, usually through a sign-up form that doubles as a CTA. These pages, which can also be called “lead gen pages,” or “lead capture pages,” commonly collect data like names, email addresses, phone numbers, etc. in exchange for a freebie, like an ebook.

There isn’t a particular limit to what data you can collect through this form, which gives you the opportunity to collect valuable insights about your customers. This then translates into valuable data on how to optimize your landing page and ad campaigns.

However, be aware that the more information you ask for, the less users will actually want to fill in the form. So, try to strike a balance between the information you really need, and the information a user is willing to give.

Lead Capture Page

A lead capture landing page is the same thing as a lead generation page. In fact, both are designed to capture user information.

Lead Magnet Landing Page

Related to the above, we have lead magnet pages. A lead magnet landing page offers visitors valuable content (that is, a lead magnet) in exchange for their contact details. Lead magnets can be things like ebooks, whitepapers, or templates.

In essence, lead magnet landing pages are quite simple in layout, and will usually only have a form and a little bit of ad copy to explain the offered freebie a little more. 

Click-Through Landing Page

Click-through landing pages directly take a user to perform a desired action, such as making a purchase or registering for a service. Rather than having to fill a form or anything of the sort, they will often have a simple CTA that redirects the visitor to perform the desired action.

This form of landing page also provides as much information about the offer as necessary in order to convince the user of the value of the service or product. That way, once a user actually decides to click the CTA, they will already be armed with all the necessary knowledge of why they ought to choose the product.

Because click-through pages go straight for the kill, so to speak, they are often used by e-commerce and software-as-a-service (SaaS) marketers, where making a direct sale is most important. In fact, these pages often “sweeten the deal” by offering a free trial or a discount on your products.

Splash Page

A splash landing page is a very simple kind of landing page that users see before accessing the main content. Generally, they contain a large image, very little text, and often serve few purposes:

  • as an entry point to a website;

  • to get the user to take a specific section (like verifying their age on certain 18+ websites or choosing a language of preference for multi-lingual sites);

  • or, most importantly for our purposes, to inform the user of a promo, freebie, etc.

So, as you can guess, splash pages aren’t standalone pages but appear more as “pop-ups” on a website.

Squeeze Page

A squeeze page, also known as an opt-in page, is a landing page that simply asks a user for their email address in exchange for a freebie or promo, or else to get users to sign up for an appointment, like a consultation. Their name is a reference to the fact that their simplicity and directness almost “squeezes” the desired information from a user.

This makes them similar to lead generation pages, but as you can see, they have a much more concise format. In fact, squeeze pages are one of the simplest forms of landing pages out there, and they need to be as users are often wary of sharing their email address.

Therefore, it’s essential for your squeeze pages to be both simple and enticing. So, make sure that your squeeze page emphasizes your value proposition but also only asks for very little information from the user in return.

Thank-You Landing Page

Good manners, you’ll be surprised to find out, are also essential in the world of marketing, which is where the thank-you landing page comes in. A thank-you landing page is where a user is taken after they have performed the desired action, and it’s an extremely important page to have.

Not only does it make the user feel appreciated for their action, but it can also serve as an opportunity to market other products or promos to the user. After all, they’ve already shown their interest by performing the desired action (whether that’s a purchase, signing up to a newsletter, filling in a form, etc.), so any additional products will definitely be of interest.

And this is why thank-you landing pages should not only provide confirmation of the performed action (for example, confirming a purchase and explaining that more details will be emailed), but should also provide next steps in the user journey, or even additional offers in order to enhance the user experience.

PPC Landing Page

A PPC landing page, also known as a paid advertising page, is where users are taken once they’ve clicked on a paid ad (for example, on Google Ads or LinkedIn Ads). These pages align with the PPC (pay-per-click) campaigns’ message and aim to maximize conversions.

Paid advertising landing pages are a vital part of paid ad campaigns, and not using them in conjunction with your overall PPC marketing is bad practice—you’re just wasting money at that point! And that’s because paid ad landing pages both reinforce the message of your ads as well as convince the user to convert via the landing page’s copy.

If your ad is marketing your services as a Google Ads marketer, for example, your landing page needs to convince the user that you’re the right person for the job by telling them all the benefits they would receive from hiring you.

SEO Landing Page

An SEO landing page is where users land after clicking on a search engine result. Contrary to PPC landing pages, these pages are optimized via SEO in order to attract organic traffic by ranking high in search results. Therefore, you need to put your SEO hat on if you want to succeed with these kinds of landing pages.

But why bother with SEO landing pages when your average PPC landing page works just fine? That’s because, while landing pages are generally very temporary (a few weeks at most), certain landing pages can be “recycled,” so to speak. This is especially true if your SEO landing page is designed for a recurring or seasonal promotion.

Let’s say that you’ve created a landing page for a Black Friday sale or a Christmas sale. Why throw away all your hard work when Black Friday and Christmas will come around again next year? The best course of action is to keep the same landing page, but update it every time the promotion will come around again!

Long-Form Landing Page

A long-form landing page, also known as a long-copy landing page, goes into a lot detail, providing extensive information and other forms of content in order to convince visitors to take action. Rather than be filled with frivolous details, these landing pages often contain important information about a product.

The long-form landing page should serve to answer a user’s every question, explain all the benefits of the service or product, and assure the user of the value of the product. Moreover, using this landing page is a perfect opportunity to insert client testimonials and other forms of trust signals.

Due to the length of this type of landing page, there are particular situations where its use is merited: for example, when you’re marketing to an audience that typically doesn’t mind long-form content; or else when your product is either so complex or so expensive that the extra information is almost necessary.

Video Landing Page

Not everyone is interested in reading the ad copy on your landing page, which is why video landing pages can prove to be very effective. As the title implies, a video landing page uses video content to convey messages, showcase products, or tell a story to engage and convert visitors.

Naturally, not all the kinds of videos used in video landing pages will be the same. You’ll generally come across 4 types of videos used in these landing pages:

  • Explanation Videos: these are videos that explain what your services are and highlight the benefits that users can receive from them.

  • Teaser Videos: these are promotional videos that give a kind of sneak peek of the product or service so that it entices the user to convert.

  • Product Demo Videos: much like explanation videos, except that product demo videos demonstrate how a product works, highlighting its features, and thus explain its value.

  • Testimonial Videos: rather than marketing your product directly, with testimonial videos you’ll be getting satisfied customers explaining how the product or service has helped them.

You can use more than one kind of these videos on your landing page, depending on what exactly your landing page is marketing. Testimonial videos, for instance, are always great to include. The other kinds of videos, however, will depend on your campaign.

Unsubscribe Landing Page

An unsubscribe landing page is the destination that users are taken to when they decide to opt out of email lists. These pages are often your last chance of convincing a user to stay subscribed, and they often include options for reducing email frequency or updating preferences.

At the same time, this form of landing page is different from other landing page types, in that, it’s perfectly fine to have navigation links on an unsubscribe landing page. Moreover, it’s also a good idea to promote other products of yours or ask an unsubscribing user to follow you on social media on this type of landing page.

The logic behind this is that despite the user unsubscribing from your email list, you can still take the opportunity to try to convince that user to make a purchase or to stay in touch on your unsubscribe landing page.

Sales Landing Page

A sales landing page is any general landing page that simply focuses on persuading visitors to make a purchase. They are like click-through landing pages but focus solely on sales. These pages address common questions about a product, highlight its most important benefits, and provide a seamless path to conversion.

As a result these pages tend to be rather lengthy themselves as you need to insert as many details and pieces of content as necessary to be at your most persuasive. In this sense, sales landing pages aren’t too far off from the long-form landing pages we saw above.

So, in order to create a convincing sales landing page, you’re going to need to use as many “marketing tricks” as possible, and by that we mean adding testimonials, prominent CTAs, product videos, convincing ad copy, etc.

In a word, it’s ok to stuff many elements into a sale landing page, so long as the page is not cluttered as a result and all the elements harmoniously work together to get the user to convert.

Product Details Page

A product details page, also known as a product landing page, is designed specifically to showcase a particular product in order to convince visitors to buy it. These types of landing pages are very popular in the retail and tech industries, since their main revenue comes from selling products.

You’ll often find that product landing pages provide detailed information about the product, including its features, benefits, plenty of images of the product, as well as why the product is a solution for the users’ problems. Although you don’t want to drown the page in too many elements, make sure to have as many details as necessary to market the product well.

Using this type of landing page is ideal for marketing a particularly popular product that your business offers. So, for example, if you have a coffee machine business, you might want to create a product details page for a model that many users look for.

Pricing Page

If you’re an online business of any sort, your pricing page is one of your most important pages and as such, it should be one of the most optimized pages on your entire website. And that’s because it’s on this page that many of your users will make a decision on whether to become customers or not.

Your pricing landing page will have all the pricing tiers of your product or service, and so no efforts should be spared in providing as many details as possible. In fact, it’s a fantastic idea to provide a list of features that are unlocked at every price tier, so that the user will have a better idea which tier is best for their needs.

However, you shouldn’t stop there: you ought to take the opportunity to use your pricing page to also add testimonials, especially from prominent users, like experts in the field who also use the service. Finally, it’s also a good opportunity to add CTAs encouraging users to get in touch in case a more personalized package suits their needs better.

Referral Landing Page

When you’ve played your cards right and flexed your marketing muscles enough to build a loyal clientele, then you know you’ve done a job well done. At that point, customers might be willing to recommend you to their friends and family—and if that’s the case, then you’re going to need a referral landing page.

A referral landing page is a page that encourages your loyal customers to speak about your business with their friends or family, usually in return for a benefit. These pages will generally have simple layouts, such as a lone but striking CTA, an image or two, and a bit of ad copy that explains the benefits of referral.

Naturally, this is a page that you won’t put out publically but only share with loyal customers because you would like to reward them for their loyalty while at the same time boosting your clientele.

Email Landing Page

An email landing page is the destination that users arrive to when they click on a link sent to them via email. Naturally, these are used in email marketing campaigns to provide additional information or promotions to registered users.

So, in a way, email landing pages can be powerful tools in your marketing arsenal. And that’s because the users that will land on these pages have already displayed an interest in your brand by signing up to your mailing list, and they’ve displayed further interested by clicking on the link in the email you’ve sent them.

Therefore, these users are prime for conversions as they’re essentially “hot traffic” (people who know of your brand and have already interacted with it, for example by having made a purchase). So, your email landing pages have to be designed to entice these users to convert again.

This means that these pages have to double as sales landing pages, and so having prominent CTAs, convincing copy, testimonials, a sign-up or contact form, and plenty of attractive visuals is essential for these pages.

Event Landing Page

Nowadays, people are stretched thin between various responsibilities, pursuits, and hobbies, and so most are forced to portion their time in order to keep up with everything. Therefore, since time is precious, you have to give them a good reason why they should attend an activity, which is where the event landing page comes in.

An event landing page is a generic landing page where events in general are promoted. For example, these can be conferences, webinars, or any other kind of gatherings. Moreover, this type of landing pages should also provide information about the event (like details, date and time, pricing, the schedule, etc.) and options of how to register.

However, don’t be satisfied with simply providing details about the event because you also have to market it. Consider adding images and videos from previous events, or even a countdown leading up to the event, which helps in piquing users’ interest even further.

Advertorial Landing Page

This next type of landing page is a kind of preparatory landing page in that you’re preparing users for your main content. This is because an advertorial landing page mimicks the content of your actual website, and these kinds of landing pages are used to entice a user to explore your company’s website further.

In fact, advertorial landing pages are said to “warm up cold traffic”, or in non-marketing terms: boost brand awareness. Therefore, this kind of landing page has to be kept brief since its aim is to get the user interested in exploring more of your products, services, website, and so on.

Coming-Soon Page

A coming-soon page, also known as a waiting page or a pre-launch landing page, is a form of temporary landing page that’s promoting a new website, product or service, or else serve as a placeholder for a website that’s under construction.

Therefore, this landing page is ideally used when you’re not ready to unveil your new business, but you still have something in the works. At that stage, you can take the opportunity to find users that might be interested in your upcoming business by making use of the coming-soon landing page.

With your pre-launch page, you can offer details about your future offer, service, or business; provide a launch date for when your product is ready to be launched; and even have 

404 Landing Page

404s are generally bad news for everyone involved: users, webmasters, marketers, and search engines alike. And that’s because a 404 is a form of online error that means that a page cannot be found—either because it’s been deleted or because the URL was written incorrectly.

Yeah, that’s embarrassing.

However, don’t let the opportunity slip to get the user interested in exploring more of your website! It’s best practice to make your 404 landing page humorous in order to “save face”, and soften the user’s annoyance of not having found what they were looking for.

Moreover, it’s also essential to add navigation to your 404 landing page in order to get the user interested in finding our more about your brand.

Login Landing Page

This next type of landing page should be extremely familiar for just about every user out there. And that’s because a login landing page is the webpage that a user has to go to in order for them to log in to their account on a particular website. Simple enough, right?

Sure, but your login landing page oughn’t be just a simple form asking for a username or password. In fact, having just a simple form is a missed opportunity to “markets” new features on the website, inform your users of any updates, or even spread the word that there’s an ongoing promotion!

Therefore, don’t just settle for simple login landing pages when you can use them as an opportunity to present users with new features of your business, or even market the products of a business partner.

What Is a Microsite?

A microsite is a special sort of landing page, in that, it’s not a page at all but a separate website to your company’s main website. Because of that, they’re often not considered landing pages at all. Despite that, they still serve the same objective of a landing page, that is, promoting a company’s products, services, and so on.

Therefore, while a landing page can be hosted on the same domain as a company website, microsites are more often than not hosted on a different domain or subdomain. Moreover, a microsite can have more than one page; in fact, a microsite might even have a number of pages, each one marketing a different product, service, or aspect of a business.

Microsite vs Landing Page

Depending on who you ask, the differences between a microsite and a landing page aren’t always the same. However, we can at least be sure of the similarities, which are: their comparatively small size (much smaller than a website); their scope (for marketing campaigns); and duration (they always last as long as the campaign they promote).

A couple of differences that can be construed, however, are the following:

  • Landing pages are usually single pages, while microsites are collections of pages (though they can be single pages too).

  • Landing pages are often hosted on the same domain as a business’ websites; on the other hand, microsites are often hosted on a separate subdomain or even an entirely separate domain.

Other Types of Landing Pages

As we’ve already said, there are other types of website landing pages that are a little less-known and used than the ones we mentioned above. However, no self-respecting marketer ought to get caught appearing as less-than-entirely-knowledgeable about marketing, which is why we’re also explaining these lesser-known types of landing page designs

Single-Purpose Landing Page

A single-purpose landing page compels visitors to take only one action by eliminating distractions to increase conversion rates. The majority of landing pages fall under this definition.

Reference Landing Page

A reference landing page is any landing page that presents the user with relevant information in the form of text, images, etc. Again, this definition would apply to most landing pages.

Default Landing Page

A default landing page is the standard entry point for website visitors, which can often take many forms, such as a homepage or splash page.

Temporary Landing Page

A temporary landing page is any landing page that is used for short-term campaigns or promotions. They are often removed or replaced once the campaign ends.

Non-Functional Landing Page

A non-functional landing page is a landing page that fails to provide a satisfactory user experience because of a number of issues, including landing pages that prevent users from navigating away; broken landing pages; landing pages that are simply .jpg files; landing pages that take forever to load, etc.

Sign-up Landing Page

A sign-up landing page is a webpage that’s been designed solely to get the user to sign up to a service or platform, as opposed to getting them to convert.

Gated Landing Page

A gated landing page restricts access to your website’s content until the visitor provides their contact information, signs up, or pays for the service. Websites like Instagram and the New York Times make use of this strategy, which naturally increase their user base.

Two-Step Landing Page

A two-step landing page gets users to take part in a two-stage process:

  1. Firstly, the user will click on a link or a button which signals their interest in the offer, product, etc.;

  2. Then they are presented with a sign-up form that actually makes the conversion happen.

In this, it’s a form of sign-up landing page, just with an extra step. These pages are also called “two-step opt-in pages” or “on-click pop-up forms“. No matter the name, they all represent the same thing.

Static Landing Page

A static landing page is a landing page that remains unchanged no matter the visitor. They often do not have interactive elements either.

Interactive Landing Page

An interactive landing page engages visitors with interactive content, almost making a game out of trying to persuade the visitor, in order to enhance the user experience. The content often involves dynamic elements like quizzes, animations, etc.

Newsletter Landing Page

A newsletter landing page encourages visitors to subscribe to email newsletters as a way for them to receive regular updates, new content, promos, etc. from the website in question. But because emails are plentiful and most users have their inboxes already full to the brim with frivolous emails, your landing page has to convince them to sign up.

Therefore, your newsletter landing page has to persuade users of the value of signing up by explaining what users can expect to receive, what the benefits of signing up are, and even some social proof if that’s possible.

Social Media Landing Page

A social media landing page is the destination users visit once they click on ad or link from any social media platform. These pages are customized for traffic from social platforms, and as such, they maintain consistent branding and messaging with the social media content.

Facebook Landing Page

A Facebook landing page is a landing page that is created specifcally for visitors coming from Facebook ads or links. Naturally, the landing page is designed to match the campaign that’s run on Facebook.

Contrary to what the name might imply, the landing page is not on Facebook but on the website where the user is then taken.

Viral Landing Page

Much like an advertorial landing page, a viral landing page is designed to boost brand awareness. But the difference with this kind of landing page is that it’s been created to go viral on purpose, and so it will often feature something that will get users to share the landing page as much as possible.

This could be a funny video, a meme, or anything of the sort that would get users to share. Speaking of sharing, viral landing pages are also designed to be shareable, and so you’ll often find social share buttons as part of their layout.

Post-Click Landing Page

A post-click landing page is any landing page that carries over from the ad or link that brought the visitor to the page, much like a social media landing page. This ensures a seamless user journey.

Book Landing Page

A book landing page is a webpage that aims to promote your books to encourage visitors to make a purchase. So, if you were promoting Google Ads books, this is the kind of landing page you’d use. Naturally, in order to persuade potential readers, these landing pages typically feature book details, reviews, and purchase options.

Ebook Landing Page

Similarly to the previous kind of landing page, an ebook landing page is a landing page that’s designed to promote your ebook. These are often either lead generation pages that ask for a user’s details in exchange for the ebook or a click-through landing page that takes a user to a purchase window for the ebook in question.

Course Landing Page

A course landing page promotes educational courses and naturally encourage enrollments by including the details of the course, testimonials, and pricing information. So, for example, if you were promoting Google Ads courses this would be the landing page you’d use.

Podcast Landing Page

A podcast landing page promotes a podcast and any of its most enticing episodes in an attempt to encourage listeners to subscribe or explore content.

Webinar Landing Page

A webinar landing page promotes webinars, encouraging registrations for online events or seminars. The renowned Neil Patel is fond of this strategy, and regularly promotes his webinars this way. 

For a webinar landing page to be successful, you shouldn’t only just provide a form where users can sign up. You also need to market your webinar on your landing page! 

Highlighting the benefits of attending, explaining what the webinar will be about, and providing important details, such as the date and time of the webinar, are all essential aspects of a webinar landing page.

Dynamic Landing Page

A dynamic landing page is a landing page that’s designed to display different content to different users depending on their characteristics or behavior. For example, a dynamic landing page for an ecommerce store might display different products to a new visitor as opposed to a returning customer.

Dedicated Landing Page

A dedicated landing page is a webpage that has been designed for a specific audience or for a specific marketing campaign.

Bespoke Landing Page

A bespoke landing page is the same thing as a dedicated landing page, that is, a page that is customized and tailored to a specific audience or purpose.

Expanded Landing Page

An expanding landing page is a landing page that makes use of an expanded URL, which is a URL that contains either a tracking link, or a custom parameter, or both. So, an expanded landing page is the webpage that users visit once these URL parameters have been added.

Local Landing Page

A local landing page is used by physical businesses to target a specific geographic area, particularly the location the business operates in.

Real Estate Landing Page

A real estate landing page is mainly used by real estate professionals to showcase properties and capture potential buyers’ information. They often include property details, images, and contact forms in an effort to entice potential buyers.

Insurance Landing Page

An insurance landing page promotes insurance products and guides visitors to request quotes or additional information.

Personal Landing Page

A personal landing page is often used by individuals to promote, well, themselves! This is a kind of landing page used by freelancers to showcase their skills, portfolios, or resumes.

Consultant Landing Page

A consultant landing page is used by consultants to attract clients, showcase expertise, and encourage inquiries. In this sense, it is a form of personal landing page.

App Landing Page

An app landing page promotes mobile apps, encouraging users to download and install them by providing details about the app, benefits, reviews, etc.

Mobile Landing Page

A mobile landing page is a landing page that’s optimized for smartphones and tablets, ensuring a seamless user experience on smaller screens.

Responsive Landing Page

A responsive landing page adapts to various screen sizes and devices, meaning that no matter what device is used, users will have an optimum experience.

AMP Landing Page

An Accelerated Mobile Pages (AMP) landing page makes use of the AMP technology in order to provide a landing page that’s designed for lightning-fast loading on mobile devices, which naturally enhances user experience.

WiFi Landing Page

A WiFi landing page is what users will often find when they to connect to a WiFi network, forcing them to log in or provide information in order to gain access. You will often find these landing pages when connecting to WiFi networks at airports or on public transport.

Affiliate Landing Page

An affiliate landing page is the landing page that you would use if you’re affiliate marketing. If you don’t know what that is, affiliate marketing is a business model where a seller’s revenue comes from commissions when they market and sell the products or services of another brand.

Therefore, if you’re conducting marketing campaigns on behalf of another company, then using affiliate landing pages would be a good option.

Best Types of Landing Pages for Conversion: Which Ones Should You Choose?

One important aspect of learning how to create a landing page is also knowing which landing page types you ought to use depending on the marketing campaign you have in mind and what you want to sell. For example, the best type of landing page to sell an ebook is the ebook landing page as it’s been designed solely for that purpose.

Once you’ve identified the marketing goals that you wish to achieve from your landing page, you also want to take a look at your competitors as well as take into account your future audience. So, to condense all the considerations you need to make into a list, you have to do the following:

  1. Firstly, you need to think about your marketing objectives. What do you aim to achieve with this landing page? What would you like out of the visitors who come to your landing page? To make a purchase, sign up to a newsletter, fill in a form… you get the picture!

  2. Next you’re going to need to take a look at what your competitors are doing, which is always a good idea in marketing. Check what your competitors are doing to achieve the same marketing goals you have and what landing page type they’re using.

  3. Finally, you have to always keep the end-user in mind when doing anything. So, consider what your audience will want to do on your landing page as well as how they arrived to that landing page (for example, social media, search ads, YouTube Ads, etc.).

Once you’ve made these considerations, it’s also a good idea to decide between a short-form and a long-form landing page, as it will make a lot of difference depending on your intended audience as well as the product you’re marketing.

For example, if you’re intended audience generally has no troubles with a lot of reading, then you can go ahead with a long-form landing page. And using this page is also a good idea if your product or service is particularly complex or expensive, or else if you’re asking a lot out of the user.

On the other hand, having a short-form landing page is ideal if you’re not targeting a specialized target audience and if the intention of your landing page is simple, like simply asking users to sign up to a mailing list. 

Final Considerations

We hope you enjoyed our article on all (or most) of the types of landing pages that exist, and that you’ve learn something along the way! After choosing the type of landing page that suits your marketing goals, choosing a landing page template might also help with your landing page creation.

This is especially because templates will provide you with the key elements of a landing page. If you need any help deciding on a template, we have written about what we thinking are the best landing page templates. Moreover, you’ll also need to use a landing page builder, unless you have experience with coding.

The best landing page builders are user-friendly, easy-to-use, and require no coding experience. If you want our advice on which landing page maker to choose, check out our article on the subject. Of course, don’t just create a landing page and forget about it! It’s key to track important landing page metrics and use this to inform your optimization tactics.

Finally, it’s also a good idea to take a look at a handful of landing page examples as well, in order to visually understand what a great landing page should look like. We have written an article about the 35 best landing pages to get your marketing juices flowing, 

FAQs

What is basically a landing page?

A landing page is basically a temporary page that’s been designed for marketing campaign. It will usually lack many features of a regular webpage, like navigation links, and will often have more images, less text, and more CTAs. These pages are often deleted once the campaign is finished.

How many types of landing pages are there?

There are multiple types of landing pages, so much so that it’s impossible to give you a definite number of how many landing pages exist. In fact, we’re almost certain that we’ve missed a couple of landing pages ourselves in our article. The most common type of landing page is either the lead generation page, the squeeze page, the splash page, or the click-through page.

What are the two main types of landing pages?

The two main types of landing pages are either those that are designed to sell a product or service to a visitor, or else those that are designed to gather information about the visitor.

How do I choose a landing page?

To do this, you need to keep 3 things in mind: your marketing goals, your competitors, and your audience. Depending on these 3 factors, you are then able to choose a landing type. For example, a product details landing page is ideal if your product has many features and requires a lot of explaining.

What are landing pages called?

There are different names for landing pages, depending on what they do, what their purpose is, if they have any “special features”, etc. For example, you have something like a squeeze page which is a simple, straightforward page which is designed to “squeeze” information out of a visitor because it only asks for very little information, like an email address.

What type of landing page converts YouTube traffic best?

This will depend, once again, on the aims of your marketing campaign. If you’re marketing a complex product, we would highly suggest a product page. However, if you’re simply offering a freebie in exchange for users’ details, then a lead magnet page is a good idea, etc.

What types of companies should use landing pages?

If you’re an online business or have a website and you wish to boost your online presence, using a landing page is a great opportunity in order to attract new customers. It doesn’t matter in what industry you operate, as a landing page can be a viable marketing strategy just the same.

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