How Much Does a Landing Page Cost? Here’s Everything You Should Know

How Much Does a Landing Page Cost? Here’s Everything You Should Know

So, you've just found out what a landing page is and now you're interested in setting one up for your paid ad campaigns. But hold on: "do landing pages cost money?," you ask yourself. And if so, "how much does a landing page cost?"

This is a natural question to ask, especially if you run a small business that tries to cut down on expenses as much as possible. As a Google Ads agency, we've encountered this question many times, and we've also been asked it, so we're here to put our answer down in black and white.

When it comes to the question of "how much should landing pages cost?," the answer will vary depending on how you get it done. However, the good news is that there are ways and means of cutting down costs when it comes to creating a landing page, reducing the cost of having a landing page by quite a lot. 

The bad news is that cutting costs necessarily means cutting corners, and you might end up having a subpar product in the end. This naturally wouldn't be ideal as you need a professional and great-looking landing page in order to convince visitors to become customers.

In this guide, we're going to be explaining the different options you have when it comes to building a landing page, the average cost of landing page creation for each of these options, and the advantages and disadvantages of each one.

So, stick around to find out!

how much does a landing page cost
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How Much Do Landing Pages Cost?

So, what are the factors that influence how much the cost for a landing page should be? Well, truth be told, there are many variables involved, but they can be summarized into 3 main factors, which are:

  1. The cost of creating a landing page with a landing page builder;

  2. The cost of a custom landing page created by a freelancer;

  3. The cost of a landing page designed and created by an agency.

Naturally, each one of these will have several factors that contribute to how much each option costs; moreover, the landing page development cost for each option will also differ depending on your requirements and the complexity of your landing page.

However, just describing all of the things that go into the costs is not particular helpful for anyone. So, to give you an idea of what the average cost for landing page design more or less is, we’re providing a range of costs for each of the options here:

  1. The average cost to build a landing page with a landing page builder is anywhere from $20 to around $400, depending on the landing page tool and the subscription plan.

  2. The average cost of a landing page created by a freelancer is anywhere from about $50 for a simplified landing page to about $2000 for a very complex design.

  3. Finally, the average cost of landing page development by a Google Ads agency or a general PPC marketing firm can range anywhere from $500 as a basic landing page cost to $3000 for highly complex projects.

That’s pretty much more or less the average costs when it comes to the question of “how much should a landing cost?” As you can see, the range varies a little crazily and that’s because of all the variables that can go into the landing page creation process, like what type of landing page you require, the number of visuals on it, etc.

This is almost needless to say but the more simplified you’d like your landing page to be, the less work is required for it, and the lower the landing page design cost will be. The same thing works in reverse: the more complex you’d like your landing page, the more work is required for it to be realized, and thus the higher the cost.

But just because one option is cheaper than the other doesn’t instantly mean you should choose it over the others. It just means it’s cheaper. To explain exactly what we mean, we’re going to be discussing each form of landing page creation option as well as the advantages and disadvantages of each one.

Does a Landing Page Increase Sales?

Before we can go into the variety of options that exist in order for your landing page to come to life, we need to address an important question first.

When considering the cost to develop a landing page, it’s natural to doubt whether you need a landing page or not, especially if you’re viewing it as simply another expense that you need to take on. However, looking at a landing page as an expense rather than an investment is a big mistake.

This is because it overlooks the benefits of having a landing page, of which there are a tonne. But the most important benefit that you can receive from having a landing page is the fact that they are built from the ground up to do one thing: get a user to convert (that is, perform a desired action, like a purchase or filling in a form).

And to answer the question in the heading: yes, having a landing page increases sales! In fact, research has shown that the more landing pages you have, the higher the number of leads you gain; for instance, increasing your landing pages from 10 to 15 boosts leads by 55%!

This is thanks to the way landing pages are designed, which makes them optimal for getting users to convert. While leads aren’t the same as customers, having more leads means that you have more people who are willing to be customers in the future.

How Much Does It Cost to Make a Landing Page with a Landing Page Builder?

So, now it’s time to look at the first option and that’s the cost to set up a landing page on your own with a landing page builder. However, before can really discuss the costs, let’s have a look at the advantages and disadvantages of this method. That way, it will be easier to perform a cost-benefit analysis at the end of this section.


Firstly, let’s look at the advantages of this method, of which there are quite a few:

Fast to Build

The first advantage that we are going to look at is the fact that using a landing page builder makes the whole process of having a landing page up and running a mere, simple matter of a couple of hours or even less.

If you’ve read our post on how long it takes to build a landing page, you’ll know that there are many factors involved that slow down the creation process. A landing page builder quickens the entire process because not only are they simple to use, but you also don’t have to wait on someone else to finish working.


If you want to build cost-effective landing pages, then you’re looking at the best option for you. This is because this option is the cheapest of the lot as all you need is to invest in a quality landing page builder and pay the subscription fee, which is often only a couple of hundred dollars. You might also want to pay for a template, which often doesn’t cost more than $20.

Landing Pages Made Easy

This is related to the first advantage we looked at and that’s the fact that most of the best landing page builders out there on the market have been optimized to make the process of creating a landing page dead simple, thanks to their drag-and-drop and WYSIWYG (what you see is what you get) editor.

Moreover, when setting up a landing page, you can make use of any of the best landing page templates to immediately get the ball rolling and having a good-looking landing page design from the get-go. Finally, the best landing page creators on the market will genearally offer great customer support and have a lot of documentation regarding their use, etc.

Free Trials

A fantastic benefit of landing page builders is that you can try out the software before committing to a full purchase thanks to the industry-standard practice of offering a free trial.

If you try out the software through the free trial and find out that it’s not to your liking, then you can revert the purchase and go for another tool instead.


Now let’s take a look at the disadvantages of this method: 

Limited Uniqueness

The first and probably most significant disadvantage of this method is that you are usually bound to the limits of the software. While the best landing page tools often give you a lot of options when it comes to customization, you’re still held back by what the tool can actually do.

Moreover, the temptation is to use a landing page template, which speeds up the entire process of creating a landing page, but that limits you even more, making your landing page appear more as a carbon copy rather than like any of the best landing pages out there, which are generally custom built.


Ok, it might seem that we’re contradicting ourselves a little bit, but let’s explain a bit: if you’re new to the landing page builder that you’ve chosen then there’s the matter of learning how to use the software.

Moreover, if you’re completely new to building landing pages, you need to take the time to understand how to create a landing page or else you’ll have a mess of a landing page.

Finally, if you avoid using a landing page template and build everything from scratch, then the whole process will take even longer.

Substandard Product & Performance

Without the necessary experience when it comes to landing page creation, optimization, and management, there are a lot of things that can go wrong with your landing page. Firstly, you might not have the design know-how to build a landing page that will blow your competitors out of the water.

For instance, you probably won’t have any idea of how to actually design a landing page to get the most conversions possible. Moreover, imagine your landing page isn’t loading as it should or is particularly slow; this is a huge problem for your marketing goals.

When troubleshooting these problems, you’ll probably be scratching your head and trying to figure it out on your own, which is not only a headache in itself, but it ends up being even more time-consuming in the end.

Cost-Benefit Analysis

When it comes to the costs of this method, then you’re only looking at a couple of hundred dollars, or even far less, depending on the subscription plan you pay for, which tool you decide on using, and as well if you decide to pay for any templates.

However, the lower costs are offset by the fact that you have to spend a lot of your own time in order to get the landing page up and running. This means that you’re taking away time from other tasks that you might need to take care of.

Finally, if you don’t have the necessary experience, you might have a subpar landing page that won’t get users to convert at all.

How Much Does It Cost to Create a Landing Page with a Freelancer?

Second option is up and that’s knowing the custom landing page cost of working with a freelancer. Like above, we’ll be looking at the advantages and disadvantages of this method of landing page creation, and then go into an analysis of the costs vs the benefits of this method.


First, let’s take a look at the advantages of hiring a freelancer to create your landing page: 

Affordable Prices

Thanks to the nature of the gig economy and the freelance world, it’s often the case that freelancers will end up offering their services for really affordable rates. And that’s because freelancers will often try to outdo each other with their rates, much like any other business would against their competitors.

Moreover, since freelancers work from all over the world, you can find a freelancer with a highly affordable rate—but they’ll be receiving their equivalent of a fantastic wage in return!

One Person for One Job

Everyone who has ever been part of a team or a company structure will know of the headache involved with coordinating an entire team, and getting everyone to collaborate, etc. This slows down the whole process. With a freelancer, you won’t get this issue.

Furthermore, when hiring a freelancer, all you need to do is give them a few instructions and they can get to work. And often, they are quite fast at their job, meaning that you can get a landing page done quite fast.

Easy to Communicate With

The best freelancers out there would have a lot of experience not only with their line of work, but also with dealing with clients. It’s often the case, then, that freelancers are very communicative and respond very quickly when dropping them a message. This is fantastic for keeping tabs on how they’re moving along with the project.


But what are the downsides of this method? Let’s take a look at them:

Not Always Easy to Find a Great Freelancer

Whereas with using a landing page builder, the main headache is figuring how to use the platform, learning certain concepts, etc., the headache with engaging a freelancer for the work is having to learn how to separate the wheat from the chaff.

In other words, if you want a quality landing page, you need to find a quality freelancer, and that’s 

They Can Disappear Easily

Unfortunately, many people out there are only in it to make a quick buck, and it might be the case that a freelancer just stops working on your project without even informing you. This is especially the case if they find that the project is taking them more time than they initially calculated and would prefer working on another, easier project instead.

You Have to Take Them at Their Word

Finally, the fact that you’re not signing any contract with these workers means that they’re not under any contractual obligations and if they tell you it will take them, for example, 2 days to create your landing you have to take their word for it. Thus, it’s impossible to guarantee when they’ll actually finish the task you’ve assigned them.

Cost-Benefit Analysis

This method is having a landing page built can prove to be a little more expensive than the first option, and in fact, you can pay anywhere from around $50–100 for something quick and simple, up to $2000 for a landing page that will leave your visitors.

Despite the increased costs, it takes far less time to get a finished product in the end and you can also skip over the headache of having to learn how to use a landing page builder, how to create a landing page, and so on. This makes it a decent option for the price.

However, be aware of all the disadvantages of this method, including the fact that you’re not hiring a loyal worker and the freelancer can drop out of the project at any time, and sometimes without warning.

How Much Does it Cost to Build a Landing Page with an Agency?

The final landing page creation cost that we’ll be looking at is if you decide to contract a Google Ads agency like ours. As we’ve been doing thus far, we’ll take a look at the benefits vs the drawbacks of this method (without being biased, of course), and then dive into a cost-benefit analysis of this method.


Of course, hiring an established and professional advertising agency comes with its benefits, which are:

Highly Professional Services

Agencies have a reputation to uphold and they generally do so by delivering high-quality products on a regular basis. Therefore, when contracting a PPC agency, you can be sure that you’re receiving nothing but the highest quality landing page possible.

The Full Marketing Package

When contracting an agency, you’ll find that it’s generally made up of a team of experts, each one with their own specialty and area of expertise.

So, for example, when getting a landing page done, you’ll have a web designer building it for you, a UX (user experience) expert making sure that the page isn’t too cluttered and looks good, and then a CRO (conversion rate optimization) expert confirming that the landing page has been optimized for conversions.

Finally, you will also benefit from other services, such as the setting up of tracking parameters in order to be able to track the landing page metrics that matter most for your paid ad campaigns.

Highly Cooperative

Since agencies offer highly professional services, they see to it that their customers are fully satisfied and that everything is covered through legal means, etc.

In other words, agencies will have everything down in writing on a contract, and they’ll also provide you with realistic timelines, price estimations, what will be done and not done, etc.


Now, onto the disadvantages of working with an agency:

Most Expensive Option of All

Of course, the biggest disadvantage when it comes with working with an agency is that this is the priciest option out of the lot. This is natural considering the high-quality services that you’ll be getting in return.

Slowest of All the Options

Since an agency is a company in itself, which has its own internal hierarchy and bureaucratic processes, there are many things that can slow down the process of getting things done.

While these processes are mostly necessary (for instance, quality control of the products, internal feedback on work, etc.), you will find that you have to be a little bit more patient when working with an agency.


Finally, we have to be completely honest about the final disadvantage, and that’s the fact that agencies will often try to upsell its products to you. For example, if you ask an agency to build a landing page for you, there’s often the chance that they would sell you other digital marketing services at the same time, such as PPC or SEO.

This isn’t always a bad thing as you might often require those services, but it can prove a little annoying when you end up on the receiving end of trying to be persuaded into paying for more services.

Cost-Benefit Analysis

Naturally, this is the most expensive of all the methods we’ve looked at so far. In fact, many agencies will charge a minimum fee of a few hundred dollars, even for a simple landing page, making the cost of designing a landing page quite high.

In fact, the minimum landing page price for many agencies is around $500, with some agencies charging even higher; naturally, the more work you’d like done on your landing page, the higher the costs, which can go up to the thousands.

However, with this option you often get a highly polished product, as well as the peace of mind of being provided with a timeline for when the landing page will be finished and a contract to prove that the work will be done.

So, How Much Does it Cost to Get a Landing Page? Weighing Up the Options

To conclude, we’ve seen that the cost of creating a landing page differs according to which option you’ve chosen, as well as how complicated you’d like your landing page to be. However, which of the options that we’ve talked about should you pick? Let’s give you our thoughts on each one:

  • Landing Page Builder: for this option, you need to be prepared to invest a lot of time and dedicate a lot of patience in order to not only create the landing page but also learn how to make one and use the tool at the same time. That said, this is a great option for those people who are on a tight budget or that don’t want to deal with having to hire a third party.

  • Freelancer: if you have more leeway when it comes to budget, then hiring a freelancer can be an excellent way to save on time. Moreover, freelancers can be extremely flexible, meaning that they can agree to most of what you ask them for so long as they have the skills for it. And thanks to platforms like Upwork and Fiverr, you can find a freelancer than has all the skills that you require.

  • Agency: the final option requires the most budget but it guarantees that you’ll have the highest quality product out of all the options. Not only that, the landing page will be optimized to convert as many users as possible and will be built according to your specifications. This is the option you should pick if you require a professional landing page above all else.

To finish, if you’d like to go with the agency option, you can always contact us for a quotation as well as for a free 30-min audit for your current paid ad campaigns, and we can give you a strategy plan of how to improve your campaigns.


How much does landing page content cost?

This will depend on whether you’ve hired a freelancer or an agency to write the content on your landing page. However, the average cost of copywriting a landing page is usually between $10–80 an hour.

Do you have to pay for a landing page?

You can definitely get a landing page built for free but there are limitations to this method and it might not be the best option for you, especially if you have a business and you’re trying to reach out to as many customers as possible. If you really want a great landing page that can gain you new clients, then yes, you’re going to have to pay.

What is the cheapest way to create a landing page?

The cheapest way to create a landing page is to build it yourself using a landing page builder. While this method requires that you invest your own time into creating the landing page, it minimizes the costs you have to incur.

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