The Landing Page Metrics You NEED to Track
No matter your level of digital marketing experience, there’s no doubt that you know what a landing page is. However, what’s much less known is what landing page metrics are actually worth tracking.
As every marketer worth his salt would know: the effectiveness of your landing pages isn't a matter of chance; it's a matter of data-driven optimization. And this data comes in the form of landing page performance metrics. Trust us: as a Google Ads agency, we have optimized more landing pages than we care to even remember.
So, no matter if your goal is to generate leads, drive sales, promote your Google Ads book, or let your audience know that they can enjoy a discount on your Google Ads course, landing page optimization is essential if you're making use of landing pages as part of your marketing strategy.
In this comprehensive guide, we'll explore the landing page KPIs that every marketer should track in order to fine-tune their digital marketing campaigns.